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	<title>CNReviews &#187; Chinese-American</title>
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		<title>Cultural Differences: Living In China Vs. Living In The US</title>
		<link>http://cnreviews.com/life/society-culture/cultural-differences-chinese-americans_20101009.html</link>
		<comments>http://cnreviews.com/life/society-culture/cultural-differences-chinese-americans_20101009.html#comments</comments>
		<pubDate>Fri, 08 Oct 2010 17:04:08 +0000</pubDate>
		<dc:creator>Baoru</dc:creator>
				<category><![CDATA[Society & Culture]]></category>
		<category><![CDATA[America & Americans]]></category>
		<category><![CDATA[Chinese-American]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[differences]]></category>
		<category><![CDATA[Katherine Tanyu]]></category>

		<guid isPermaLink="false">http://cnreviews.com/?p=6699</guid>
		<description><![CDATA[Cultural differences in the eyes of a Chinese living in the United States. Stuff that seem trivial may actually hold meanings to another culture.  ]]></description>
			<content:encoded><![CDATA[<p><em>We read a blog post by 钟布 in </em><a rel="nofollow" href="http://blog.ifeng.com/article/4302986.html" target="_blank"><em>Ifeng.com</em></a><em> that narrates how the author&#8217;s parents came to visit in the United States and shows stark cultural differences between the American and Chinese lifestyle.</em></p>
<p><em>If you are Chinese-American or have similar experiences, please share your views below.</em></p>
<p>After settling in the United States for quite some time, I have unconsciously adapted the local customs (like how they say, &#8220;When in Rome, do as the Romans do&#8221;). Cultural differences have started to blur, and I do not think much about them anymore. After all, having lived in China for many years and now walking along American streets, I still get to see my parents from China who visit me. But after staying for a certain period, my parents would get lonely; as they do not know how to speak in English. They especially wish to chat with fellow Chinese. When I speak to them, I get snippets of information that one can not find in the Internet. Their observations to the American lifestyle remind me that cultural differences between living in China and the United States are, in fact, everywhere.</p>
<h3>Glass Doors</h3>
<p>When Dad and Mom came to the United States, they did not lack in praises for the house. Everyone has their own bedrooms; the kitchen has a big refrigerator; there is a front yard, a backyard, and garage; and there are many bathrooms&#8211;all convenient and comfortable. However, they were not used to the glass doors at the first floor. My mom, who is from southern China, is worried what if someone breaks open the glass doors. I would explain to her: in the last decade, there has been no such thing happening in this small district. And if someone does break-in, what would they steal? Everything is insured so the loss will not be that great. (The only steal-able item is the laptop, but it is not as if the contents are very important.)</p>
<p>Anyway, breaking-in is a serious crime in the United States. So there is not a lot of these people who are so desperate that they would break-in homes, especially in small cities. No matter how I explained it to her, she can not seem to be satisfied with my answer.</p>
<h3>Large-Size Beverages</h3>
<p>When I brought Dad and Mom to eat in the fast food joints, whether it be in McDonald&#8217;s or KFC, they see that refilling drinks is always for free. They do not really go to fast food joints&#8211;this concept of free refill is so new to them. They could not understand why Americans would still order the large-size drinks if they could refill their cups for free. The prices of medium and large drinks do not vary that much. But for the small cups, there is a cost difference of 39 to 49 cents (USD). Or maybe is that Americans are too lazy that they find refilling to be too bothersome? This is not quite right though. Fast food drinks are easily obtained outside the counter. You can get as many as you want. I have not really thought about this as I always get the free water whenever I eat at fast foods. I also do not ask other people about this.</p>
<p>A Chinese friend told me a story which might help me understand how Americans think. He and his American girlfriend ate at a restaurant. Girlfriend wants to drink English tea (which my Chinese friend has never tried before). He was curious, so he tried it and found out that adding milk and sugar to his tea is not bad tasting at all. Adding more water to tea is free of course. So he drank cupfuls more. His girlfriend find it embarrassing to explain to him that what he is doing is not exactly fair. If he wants to drink more tea, he should buy another cup. My friend&#8217;s observation is that there are Americans who take advantage of the free refills, but there are only a few of them.</p>
<h3>Holiday Gift-giving</h3>
<p>Gift-giving during holidays is very common in the United States. But Dad and Mom found out that gift-giving is not the same in China and the United States. They said, the gift-giving tradition here is that you give gifts to the people with low incomes such as the school bus drivers, the janitors, the office staff, etc. They do not give gifts to the ones in higher position. And the gifts are not on the expensive side, mostly gift certificates worth USD15-20 or a box of chocolates. Neighbors also exchange gifts like homemade cakes and USD10-bottle of wines.</p>
<p>I explained to them that gift-giving in the United States is done mostly to express thanks. The Chinese also have this saying, 礼轻情意重, meaning little gifts could have profound meanings. Anyway, why would you give gifts to those with higher salaries or higher position than you are? It would be weird, and they will likewise feel it to be unnatural. If you give gifts due to self-interest, it would not really solve the problem. You can not really decide the fate of something though an action alone. In other words, the power of the American superior is actually very limited. Giving gifts to solve a problem might make your relationship complicated resulting in an awkward situation between the two of you. I also feel this explanation is not enough. But having no experience working in the United States makes it difficult to say how the American boss and employee relationship works.</p>
<h3>Greeting Strangers</h3>
<p>Dad has this habit of exercising on the lawn, doing his daily Tai Chi. People would stop by and say hi to him like old friends. He would ask, you just moved in recently yet how come a lot of people know you already? I would then answer that it is pretty normal for strangers to just greet each other here. After that, Dad no longer practices Tai Chi outside, exercising at the back instead.</p>
<p>Another time, Dad and I were driving along the highway when the car suddenly broke down. Many drivers stopped by to try to offer assistance. Dad thought that it was weird many would show concern. But I have already been accustomed to this attitude.</p>
<h3>Adopting Children With Disabilities</h3>
<p>Dad and Mom were most surprised with a family raising five kids with disabilities. This family lives at the end of our street. What shocked my parents was that how they can take care of that many kids and all of them with varying levels of disabilities at that (and lastly, all of them coming from Vietnam). It is difficult to raise one healthy child, what more with a child who has disabilities (and make that five of them)?</p>
<p>I did not ponder too deeply on this question anymore as I know a lot of American families living in the same situation. One of my work colleagues, together with his wife, adopted two &#8220;black&#8221; kids. One of them is five years old and before the adoption, they already knew beforehand that he is a special child. Another kid is 14 years old who is suffering from diabetes. That kid has been to several foster families thus collecting not a few bad habits along the way. By the way, my colleague and his wife are &#8220;white&#8221; and just in their 30s. Because they have adopted these two children, they have also thought about having their own child. Last week, my colleague told me his wife is pregnant. Dad and Mom are always skeptical when I tell them these stories. Maybe I should take them to my colleague.</p>



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		<title>The World Expo And The Chinese Homecoming</title>
		<link>http://cnreviews.com/life/society-culture/hillary-clinton-chinese-americans_20100523.html</link>
		<comments>http://cnreviews.com/life/society-culture/hillary-clinton-chinese-americans_20100523.html#comments</comments>
		<pubDate>Sun, 23 May 2010 04:45:18 +0000</pubDate>
		<dc:creator>Baoru</dc:creator>
				<category><![CDATA[Society & Culture]]></category>
		<category><![CDATA[2010 Shanghai World Expo]]></category>
		<category><![CDATA[America & Americans]]></category>
		<category><![CDATA[Asian-American]]></category>
		<category><![CDATA[Chinese-American]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Katherine Tanyu]]></category>
		<category><![CDATA[language & communication]]></category>
		<category><![CDATA[opinions]]></category>
		<category><![CDATA[overseas Chinese]]></category>
		<category><![CDATA[pavilions]]></category>
		<category><![CDATA[youth]]></category>

		<guid isPermaLink="false">http://cnreviews.com/?p=5490</guid>
		<description><![CDATA[Do you see the World Expo as a homecoming for the overseas Chinese? Hillary Clinton shares some points on Chinese-Americans during her visit to the Shanghai World Expo. ]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://cnreviews.com/wp-content/uploads/2010/05/Hillary-Clinton.jpg"><img class="aligncenter size-full wp-image-5503" title="Hillary Clinton" src="http://cnreviews.com/wp-content/uploads/2010/05/Hillary-Clinton.jpg" alt="" width="344" height="230" /></a></p>
<p>One of the themes of the US Pavilion is the involvement of Chinese-Americans in the society of the United States. US Secretary of State Hillary Clinton highlights this in her <a rel="nofollow" href="http://opinion.globaltimes.cn/foreign-view/2010-05/533917.html" target="_blank">opinion-editorial piece at Global Times</a>.</p>
<p>She mentions both the more famous ones&#8230;</p>
<blockquote><p>One of the most moving exhibits they will find there is  dedicated to the millions of Chinese-Americans who have contributed so  much to the cultural and economic development of the United States. From  Yo-Yo Ma to I.M. Pei to my Cabinet colleagues Commerce Secretary Gary  Locke and Energy Secretary Steven Chu, Chinese-Americans have achieved  great success in business, government, the arts and sciences.</p></blockquote>
<p>&#8230;and the rest of the Chinese-Americans in general.</p>
<blockquote><p>But at the US Pavilion, we also celebrate the lives and contributions of  all the Chinese- Americans whose names are unlikely to ever end up in  the newspapers. Thousands of them have sent photographs and testimonials  documenting the Chinese experience in the US, parents and children,  teachers and students, small business owners and hardworking  professionals &#8211; a true pageant of American life.</p></blockquote>
<p>Probably the largest cultural group in the world are the Chinese. This is because an indication of cultural survival is the continued use of traditional language and dialects, and <a rel="nofollow" href="http://anthro.palomar.edu/ethnicity/ethnic_5.htm" target="_blank">Mandarin has the largest number of native speakers in the world</a>. You would be surprised to know that English ranks only third.</p>
<div id="attachment_5504" class="wp-caption alignright" style="width: 181px"><a href="http://cnreviews.com/wp-content/uploads/2010/05/Joy-Luck-Club.jpg"><img class="size-full wp-image-5504     " title="Joy Luck Club" src="http://cnreviews.com/wp-content/uploads/2010/05/Joy-Luck-Club.jpg" alt="" width="171" height="128" /></a><p class="wp-caption-text">Joy Luck Club</p></div>
<p>The Chinese diaspora began many years ago. This mass emigration mainly occurred in the 19th century to 1949 due to harsh lifestyles and political unrest in the Mainland. Many of these oversease Chinese have established themselves in specialized industries in the places they are residing. For example, <a rel="nofollow" href="http://www.managementtoday.co.uk/news/648273/the-worlds-successful-diasporas/" target="_blank">Southeast Asian Chinese have made a name for themselves in the field of business</a>. And like Clinton mentioned, Chinese-Americans (generally North American Chinese) are known in the arts, academics, and sciences.</p>
<p>However, the one thing I noticed is that even with this worldwide diaspora, the Chinese relate to each other more in terms of ethnicity rather than nationality. For example, one is not just an American. Even if you are not ethnic Chinese (meaning you are &#8220;mixed-blood&#8221;), you are still Chinese-American. Think <a rel="nofollow" href="http://en.wikipedia.org/wiki/The_Joy_Luck_Club" target="_blank">&#8220;Joy Luck Club&#8221;</a>. [This is my observation only from my interactions. Feel free to contradict.]</p>
<p><a href="http://cnreviews.com/wp-content/uploads/2010/05/DSC06308.jpg"><img class="alignleft size-thumbnail wp-image-5502" title="DSC06308" src="http://cnreviews.com/wp-content/uploads/2010/05/DSC06308-150x150.jpg" alt="" width="122" height="122" /></a>Going back to Hillary Clinton, it&#8217;s interesting to note how she bridged the Sino-American relations through their people (and emphasized heavily on it in fact). In one of the videos showing inside the US Pavilion, she described the United States of America as a &#8220;nation of immigrants&#8221;. I wonder how other mass-Chinese-immigrated countries are taking this topic (or if they are taking it at all) especially that the main visitor to their pavilions are the native Chinese themselves.</p>
<p>But then, I think this has also something to do with how  assimilated a  Chinese-[insert nationality] is with their surrounding  Chinese  community and China. Intermarriages are common in the United States  whereas maintaning a communal identity among themselves is still  regarded as important in other overseas Chinese communites.</p>
<p>Aside from the architecture-and-learning-from-each-other&#8217;s-culture publicity, the World Expo can be seen like a Chinese homecoming of sorts. It is when the younger generation touches down to their ethnic roots and discover more about themselves.</p>
<p>Last year, I read about the homeland tours where Chinese orphanage adoptees from the United States are encouraged to come to China so that they could simply connect to their &#8220;homeland&#8221;.</p>
<p>That term again&#8211;&#8221;homeland&#8221;. What is home and homeland? Relative terms which I think are subject to debate.</p>



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		<title>Jenny Bai: Joining US &amp; China Youth Pop Culture Markets</title>
		<link>http://cnreviews.com/life/society-culture/jenny-bai-joining-us-china-youth-pop-culture-markets_20090615.html</link>
		<comments>http://cnreviews.com/life/society-culture/jenny-bai-joining-us-china-youth-pop-culture-markets_20090615.html#comments</comments>
		<pubDate>Sun, 14 Jun 2009 17:15:10 +0000</pubDate>
		<dc:creator>Kai Pan</dc:creator>
				<category><![CDATA[Society & Culture]]></category>
		<category><![CDATA[advertising & marketing]]></category>
		<category><![CDATA[America & Americans]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Barcamp Shanghai 2009]]></category>
		<category><![CDATA[Chinese-American]]></category>
		<category><![CDATA[fashion & style]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Jenny Bai]]></category>
		<category><![CDATA[language & communication]]></category>
		<category><![CDATA[Neocha]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[youth]]></category>

		<guid isPermaLink="false">http://cnreviews.com/?p=3118</guid>
		<description><![CDATA[Jenny Bai wasn’t at Barcamp Shanghai 2009 to present a product or a company but rather a topic for discussion: How do we &#8220;brand&#8221; China and create a cross-border youth market? According to Jenny, China doesn’t have a “cool factor” in the United States, despite often being in the news. It is stuck at a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://cnreviews.com/wp-content/uploads/2009/06/jenny-bai-turtleneck.jpg"><img class="alignright size-medium wp-image-3121" title="jenny-bai-turtleneck" src="http://cnreviews.com/wp-content/uploads/2009/06/jenny-bai-turtleneck-203x320.jpg" alt="jenny-bai-turtleneck" width="203" height="320" /></a>Jenny Bai wasn’t at <a href="http://cnreviews.com/tag/barcamp-shanghai-2009" target="_blank">Barcamp Shanghai 2009</a> to present a product or a company but rather a topic for discussion: <strong>How do we &#8220;brand&#8221; China and create a cross-border youth market?<br />
</strong></p>
<p>According to Jenny, China doesn’t have a “cool factor” in the United States, despite often being in the news. It is stuck at a &#8220;niche&#8221; level, dominated by business, teaching English, and Chinese language learning because these are still the predominant reasons for why people come to China. People don&#8217;t come to China because it is &#8220;cool,&#8221; but rather because something needs to be done here. So, Jenny asks, how do we create buzz for China?</p>
<p>We need to &#8220;brand&#8221; China, she says. As one member of the audience later said, the current China &#8220;brand&#8221; is essentially all the &#8220;negative news&#8221; about China. By &#8220;branding&#8221; China, Jenny seems to be mean that we need uncover and deliver China&#8217;s &#8220;cool&#8221; to outside audiences. Toward this end, Jenny wants to tap into Chinese pop culture, and bridge it with the pop culture elsewhere, specifically the United States and thus create a &#8220;cross-border youth market.&#8221;  Yet, while this is where she says it must start, she believes pop culture is often in its own bubble, thus necessitating a &#8220;disruptive&#8221; force. This force needs to active and not passive, like merely importing a pop star and holding concerts. By active, she wants &#8220;engagement&#8221; from both sides.</p>
<p>This engagement, Jenny believes, will involve a lot of technology and creative ideas. One idea? Launching a virtual event such as a &#8220;ridiculously viral competition, something ridiculous but hasn&#8217;t been done before&#8221; between the youth in China and the United States. She&#8217;d keep the competitors amongst their own initially, &#8220;where they are most comfortable&#8221;, and then presumably bring them together. How? One way would be to record these competitions and allow both sides to watch each other over the internet.</p>
<p>In discussion with the audience, Jenny agreed that language is a major barrier and therefore believes it needs to be &#8220;visual&#8221;, also agreeing with audience members who suggested art, fashion, &#8220;looks&#8221;, etc. Music too could work. For Jenny, the &#8220;cool&#8221; in China already exists in its people, but it is a question of bringing it out, building the community around it, and ostensibly integrating that &#8220;cool&#8221; into a cross-border consciousness.</p>
<p><strong>Some more interesting feedback from the audience:</strong></p>
<ul>
<li>Japan seems to have more &#8220;cachet&#8221; than China. Why is this? Is it because Americans and American companies have appropriated Japanese concepts (ex. Gwen Stefani)? Can we export Chinese concepts to America?</li>
<li>Maybe China isn&#8217;t interested in exporting its culture (pop or otherwise)?</li>
<li>Pop culture takes time to develop, building upon layers of itself. Is there Chinese pop culture to export at all?</li>
<li>Should we let it develop and evolve without the intercultural aspects Jenny suggests?</li>
<li>There is innovation in China,  but how do we make it &#8220;cool&#8221; to Americans? What is it about China that we can brand, export, sell to America?</li>
</ul>
<p><!--My Take:</p>
<p>There definitely is plenty of Chinese pop culture. Granted, it is heavily influenced by Korea, Japan, and America (arguably the king of exporting pop culture), but to deny that Chinese youth do not mix it all into something they can call their own would be dogmatic. Language is definitely far and above the major hurdle to crossing-borders and bringing disparate markets together. Avoiding language-intensive interaction and instead focusing on visual interaction is definitely the right direction.</p>
<p>My question is: Why are we still talking about it instead of doing it?</p>
<p>Chinese pop culture or youth culture is already amply developed in China, localized, and easily discoverable. <a href="http://www.neocha.com" mce_href="http://www.neocha.com" target="_blank">Neocha</a> is but one example, a Chinese social network built around Chinese creativity, both in the visual arts and music. If we&#8217;re keen to start connecting, building, and developing these cross-border youth markets with engaging online events that bring the youth that dictate pop culture of China and (for example) the United States, let&#8217;s get started on setting up these events! Let&#8217;s contact online communities like Neocha and their Western equivalents and organize competitions based around their shared subject matter. Let&#8217;s get Western graffitti artists competing with Chinese graffitti artists. Let&#8217;s get grassroots, amateur, etc. designers competing against designers from across the Pacific. Let&#8217;s do it.</p>
<p>The only thing that is really necessary is a modicum of translation work to ensure that both sides understand the basic concept that these events are simply avenues for exposing each other to their counterparts abroad. Yes, we can &#8220;brand&#8221; China&#8217;s &#8220;cool factor&#8221; and market it out to non-Chinese. Yes, doing so can help change American&#8217;s perceptions of &#8220;China&#8221;, diversifying it away from simply negative news to pop cultural influence and trends. Yes, we can tap the youth and bring them together, whether this means creating a &#8220;cross border youth market&#8221; or just fostering both sides&#8217; awareness of each other as counterparts sharing similar interests that they can show off, compare, and learn from without necessarily sharing the same language. Let&#8217;s do it.&#8211;></p>
<p><em><strong>To learn more about Jenny Bai (&#8220;she was in an all-black dance sorority!&#8221;) and what she&#8217;s up to, check out <a href="http://www.aimeebarnes.com/blog/?p=515" target="_blank">this detailed interview</a> with her from Aimee Barnes. You can also get in touch with Jenny via Twitter <a href="http://twitter.com/jennybai" target="_blank">@jennybai</a>. More CNR Barcamp Shanghai 2009 coverage <a href="http://cnreviews.com/life/events/barcamp-shanghai-2009-coverage-overview_20090614.html">here</a>.<br />
</strong></em></p>



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		<title>Sea Turtles: Wall Street Chinese Returnee Says America Easier</title>
		<link>http://cnreviews.com/life/society-culture/sea-turtles-wall-street-chinese-returnee-says-america-easier_20090601.html</link>
		<comments>http://cnreviews.com/life/society-culture/sea-turtles-wall-street-chinese-returnee-says-america-easier_20090601.html#comments</comments>
		<pubDate>Mon, 01 Jun 2009 06:19:22 +0000</pubDate>
		<dc:creator>Min Guo</dc:creator>
				<category><![CDATA[Society & Culture]]></category>
		<category><![CDATA[Chinese returnees (hai gui)]]></category>
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		<description><![CDATA[Chinese returnees who studied or worked abroad describe the difficulties of returning to work in Chinese companies, citing differences in communication &#038; logic.]]></description>
			<content:encoded><![CDATA[<p><em>The Chinese word for &#8220;sea turtle&#8221; (海龟, hǎiguī) is a nickname for Chinese who have returned to China after having gone abroad, usually for education. Ever since the financial crisis began and led to the current global economic downturn, many overseas Chinese have been considering returning to China. After all, their mere education and experience abroad make them more marketable for the opportunities back home. However, this decision is not an easy one to make with pros, cons, and plenty of different circumstances and opinions. </em> <em></em></p>
<p><em>This is the second of three posts (<a href="http://cnreviews.com/life/living-in-china/sea-turtles-chinese-returnee-shanghai_20090527.html" target="_blank">first here</a>) that Min and I have translated from the <a rel="nofollow" href="http://www.wenxuecity.com" target="_blank">Wenxuecity.com</a> discussion forums where overseas Chinese and Chinese returnees are discussing whether or not to return to China. Each post relates the experience and thoughts of a Chinese returnee, often comparing the differences between China and elsewhere. &#8211; Kai</em></p>
<p style="text-align: center;"><em></em> <a href="http://cnreviews.com/wp-content/uploads/2009/06/wall-street-one-way-steam.jpg"><img class="size-large wp-image-2751 aligncenter" title="wall-street-one-way-steam" src="http://cnreviews.com/wp-content/uploads/2009/06/wall-street-one-way-steam-640x384.jpg" alt="wall-street-one-way-steam" width="640" height="384" /></a></p>
<h3 style="padding-left: 30px;"><a rel="nofollow" href="http://web.wenxuecity.com/BBSView.php?SubID=backhome&amp;MsgID=242324" target="_blank">Wall Street Chinese Returnee: If You Just Want To Get By*, America Is Still Better To Get By In </a></h3>
<p style="padding-left: 30px;"><em>Author: wint</em></p>
<p style="padding-left: 30px;">&#8220;Issuing visas until my hands were weak&#8221;, was how a visa officer at the Chinese Consulate General in New York described the current wave of Chinese returning from abroad.</p>
<p style="padding-left: 30px;">Amongst these returnees, there are no shortage of high-level executives. They are the talent and minds that many Chinese enterprises dream of, and now [with the global financial crisis] both sides finally have a convenient opportunity. But are Chinese enterprises really their safe harbor?</p>
<p style="padding-left: 30px;">Russell Reynolds Associates [an American executive search company] has, through years of observation, found that the survival rate for returnees does not exceed 50% , with a similar amount of managers choosing to leave six months after joining Chinese enterprises, and sometimes even sooner.</p>
<p style="padding-left: 30px;">A returnee who returned to China from Wall Street three months ago said: “If you just want to get by, America is still better to get by in.&#8221; The reason is because he feels the teamwork in state-owned enterprises is really poor,  respecting but excluding &#8220;sea turtles&#8221; with good work experience. Department managers and colleagues are hostile to these &#8220;sea turtles&#8221;, sometimes even to the degree of hiding basic work/assignment details. The adjustment process is very painful. The so-called “adjusting” means to continuously lower one’s expectation: State-owned enterprise treat returnees as merely a consultant or technician, and it would be best for returnees to not take themselves too seriously and think they can accomplish anything upon returning to the country.</p>
<p style="padding-left: 30px;">Zhou Lian claims to be a failed example of returning from abroad to work for a Chinese company. She is now the Senior Vice President of Human Resources for the ABB Group Asia-Pacific Region. In 1982, after graduating from university, she had gone over to the United States to study and work but, according to her: &#8220;At the end of 2006, filled with enthusiasm, I purchased a one-way ticket and choose to join a Chinese company.&#8221; Before returning to China, she successively was responsible for human resources in Cummins and was a senior Human Resource director for the Wal-Mart Asia Pacific region. She, possessing abundant human resources training and project management experience, started having regrets within a year of working at the Chinese company. Afterward, she chose to go to ABB.</p>
<p style="padding-left: 30px;">She says: “To this day, I still think that Chinese company has prospects. This kind of “break-up” is not an issue of who is good or who is bad, who is better or who is worse. The most important thing is the match. Although we were both speaking Chinese, I actually did not understand what my boss was saying, and much of our logic is also not very Chinese. At the end of meetings, I often heard the conclusion: &#8216;Let me think about it.&#8217; I would ask, &#8216;Okay, when you will be done thinking?&#8217; Later, I realized: “Let me think about it” equals to “I disagree”. Back in the US, when we were brainstorming solutions, we would say look at how Microsoft, Dell, etc. did it. But the Chinese company I worked for would talk about how some general in the Qing Dynasty or some businessman in Tang Dynasty did it. At that time, I had no choice but to buy a lot of history books to read [in order to understand them].”</p>
<p style="padding-left: 30px;">This kind of situation may be familiar with many returnees. Successfully transforming [a company] probably takes at least one year&#8217;s time, and requires going through 3 related yet different stages: First, enter [the company], then be accepted by the company, and then finally have the ability to bring change to the company. These three stages occur in the first 3 months, first 6 months, and first year, and the first 6 months are the most vital.</p>
<p>* 混 hùn is a difficult Chinese word to translate. As a verb, it mixes notions of drifting aimlessly and not living up to your potential. Think of it as wasting your time and life, being lazy and just &#8220;getting by.&#8221;</p>



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		<title>Shanghai Kiss: Chinese-Americans Lost In Translation</title>
		<link>http://cnreviews.com/life/society-culture/shanghai-kiss-chinese-americans-lost-in-translation_20090528.html</link>
		<comments>http://cnreviews.com/life/society-culture/shanghai-kiss-chinese-americans-lost-in-translation_20090528.html#comments</comments>
		<pubDate>Thu, 28 May 2009 08:07:29 +0000</pubDate>
		<dc:creator>Kai Pan</dc:creator>
				<category><![CDATA[Society & Culture]]></category>
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		<description><![CDATA[Review of David Ren's Shanghai Kiss movie about an angry aspiring Chinese-American actor visiting Shanghai, China for the very first time &#038; discovering himself.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-2663" title="shanghai-kiss-movie-panettiere" src="http://cnreviews.com/wp-content/uploads/2009/05/shanghai-kiss-movie-panettiere-230x320.jpg" alt="shanghai-kiss-movie-panettiere" width="170" height="238" />A Shanghainese friend recently let me borrow a movie called <strong><em><a rel="nofollow" href="http://www.imdb.com/title/tt0469184/" target="_blank">Shanghai Kiss</a></em></strong> after I expressed interest in his synopsis of it being a Chinese-American guy suddenly visiting the land of his ancestors (that would be, uh, China) for the first time when his grandmother passes away and leaves her house in Shanghai to him. However, the moment he handed the DVD to me in its usual pirated DVD jacket, my reservations spiked. Why? Because the DVD cover looks like what you see on the right.</p>
<p>I mean, of course it had Chinese characters everywhere too, but that cover design screams &#8220;B-list indie&#8221; movie, you know, the kind that either completely sucks or might have had an interesting premise but ultimately completely sucked because of poor execution. Compounding my apprehensions was the fact that this same friend <em>genuinely </em>liked Edison Chen&#8217;s recent <em><a rel="nofollow" href="http://www.imdb.com/title/tt1194624/" target="_blank">Sniper</a></em> movie, <em>which was absolute trash</em>, so already I wasn&#8217;t very inclined to trust his taste in movies.  And sure, I recognized Hayden Panettiere from <em><a rel="nofollow" href="http://www.nbc.com/Heroes/ " target="_blank">Heroes</a></em>, but TV actors crossing into movies have done far worse so her massive mug alone wasn&#8217;t very reassuring.</p>
<p>I committed to returning the DVD a week later and sure enough, my abject fear of wasting two hours of my life on what strongly hinted at being a lousy indie movie saw me waiting until the very last day before popping it into my computer to give it a chance. Having expressed the interest and accepted the graciousness of him lending me the DVD, I couldn&#8217;t well see him again and not share my impression of the movie, could I? So I watched the movie.</p>
<p>&#8230;and an early scene that featured Asian on White action definitely clued me into this movie being worthy of paying attention to.</p>
<p><img class="aligncenter size-full wp-image-2662" title="shanghai-kiss-movie-red-lanterns" src="http://cnreviews.com/wp-content/uploads/2009/05/shanghai-kiss-movie-red-lanterns.jpg" alt="shanghai-kiss-movie-red-lanterns" width="595" height="475" /></p>
<p>Director David Ren&#8217;s semi-autobiographical <a rel="nofollow" href="en.wikipedia.org/wiki/Shanghai_Kiss" target="_blank"><em>Shanghai Kiss</em></a> follows 28-year-old protagonist Liam Liu (played by Ken Leung) struggling in Los Angeles as an aspiring Asian-American actor frustrated with being rejected roles for toothpaste commercials beause he doesn&#8217;t know kung-fu. While not being typecasted, he putts around in his convertible Mini Cooper driving his 16-year-old pseudo-girlfriend Adelaide Bourbon (played by The Cheerleader) to and from high school. She had somehow attached herself to him after the two met on one of LA&#8217;s public buses. Rounding out the cast of characters on American soil is Liam&#8217;s online-dating, tall skinny white boy friend Joel who isn&#8217;t as brave with the ladies as Liam but wise enough to repeatedly question Liam&#8217;s jail-bait relationship, and the unseen drunk of a father in New York who pays for unemployed Liam&#8217;s living expenses but whose repeated phone calls are ignored.</p>
<p>That is, until one day the message from his father on the answering machine tells him that his grandmother has kicked the bucket and left a house in Shanghai worth $500,000 in his name. Here, the movie switches to Liam flying over to Shanghai to sell off the house and collect the anticipated windfall. In the process, he meets his English-speaking cousin, sees Shanghai for the first time, checks into the Grand Hyatt in Jin Mao Tower, is taken to his first KTV, and takes his first KTV hostess back to the hotel room, right as his pseudo-girlfriend calls him from abroad.</p>
<p><img class="aligncenter size-full wp-image-2660" title="shanghai-kiss-liam-micki-leung-hu" src="http://cnreviews.com/wp-content/uploads/2009/05/shanghai-kiss-liam-micki-leung-hu.jpg" alt="shanghai-kiss-liam-micki-leung-hu" width="570" height="280" /></p>
<p>When Liam realizes the house to be sold is seemingly located on The Bund overlooking the Pudong Lujiazui skyline and the selling price was not 500,000 USD but 500,000 RMB, he turns away the buyers and finds himself stuck in Shanghai not knowing what to do next. After being driven around the city by a taxi driver who can&#8217;t understand &#8220;Jin Mao&#8221; from Liam&#8217;s Americanized mouth, he finds himself in an upscale bar where he meets Micki (Kelly Hu), a mature English-speaking Chinese woman that has hustler written all over her (not that Liam has a clue). After she makes fun of him forgetting his Chinese roots and identity, they hit off and Liam is soon smitten enough to fly back to Los Angeles to sell off his worldy possessions, &#8220;break up&#8221; with his 16-year-old pseudo-girlfriend, and move to China where he has &#8220;discovered&#8221; himself and finally found a place he &#8220;belongs.&#8221;</p>
<p>The rest you&#8217;ll just have to see for yourself, and while <em>Shanghai Kiss</em> has its slightly unbelievable moments, the overall narrative should strike home with a lot of ABCs (American Born Chinese) and Chinese-Americans who have visited Shanghai before. Many non-Asians too will find a lot of plot elements to be reminiscent of their own experiences. While the movie is certainly not without its flaws but overall, it was surprisingly well-made and well-acted, moving at a pace much less stifling than Bill Murray&#8217;s <em><a rel="nofollow" href="http://www.imdb.com/title/tt0335266/" target="_blank">Lost In Translation</a></em>, which seemed to define itself by how long it could drag out every scene in an attempt to color it profound.</p>
<p><img class="alignleft size-medium wp-image-2664" title="better-luck-tomorrow" src="http://cnreviews.com/wp-content/uploads/2009/05/better-luck-tomorrow-216x320.jpg" alt="better-luck-tomorrow" width="120" height="179" />Hailed as a quintessential Chinese-American movie up there with Justin Lin&#8217;s <a rel="nofollow" href="http://www.imdb.com/title/tt0280477/" target="_blank"><em>Better Luck Tomorrow</em></a>, I have to say <em>Shanghai Kiss</em> is far better than <em>BLT</em>, not least of which being that it doesn&#8217;t end with the main characters preposterously sitting in a Volkswagen New Beetle. Unlike <em>BLT</em>, pure Chinese audiences can at least relate to half of the movie, even if all the idiosyncracies of the Chinese-American existence completely flies over their head. <em>BLT</em>, on the other hand, can only resonate with the Chinese-American (okay, <em>maybe</em> also Chinese-Canadian) suburban minority. Both tackle subject matter fairly unique to the Asian-American disaspora, particularly with the internal and external struggle to define and accept their own hybrid identity.</p>
<p><em>Shanghai Kiss</em> was released in 2007 and is 106 minutes long. Those in China should be able to easily find it from your local pirated DVD merchant (those with more selection than a suitcase), though if you&#8217;re watching it with a Chinese friend, the subtitles are likely to tell a different story (not only are American pop-culture references butchered, but key plot nuances as well, how&#8217;s that for &#8220;lost in translation?&#8221;).</p>
<p><em><strong>Have you seen </strong></em><strong>Shanghai Kiss</strong><em><strong>? What did you think of the movie?</strong></em></p>



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		<title>Sea Turtles: Chinese Returnee, 1 Year After Returning To Shanghai</title>
		<link>http://cnreviews.com/life/living-in-china/sea-turtles-chinese-returnee-shanghai_20090527.html</link>
		<comments>http://cnreviews.com/life/living-in-china/sea-turtles-chinese-returnee-shanghai_20090527.html#comments</comments>
		<pubDate>Tue, 26 May 2009 19:43:43 +0000</pubDate>
		<dc:creator>Min Guo</dc:creator>
				<category><![CDATA[Living in China]]></category>
		<category><![CDATA[Chinese returnees (hai gui)]]></category>
		<category><![CDATA[Chinese-American]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[hygiene & sanitation]]></category>
		<category><![CDATA[Kai Pan]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Min Guo]]></category>
		<category><![CDATA[money & currency]]></category>
		<category><![CDATA[noise]]></category>
		<category><![CDATA[pollution]]></category>
		<category><![CDATA[prices & quality]]></category>
		<category><![CDATA[Shanghai]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Wenxuecity]]></category>
		<category><![CDATA[work ethics & professionalism]]></category>
		<category><![CDATA[work opportunities]]></category>

		<guid isPermaLink="false">http://cnreviews.com/?p=2499</guid>
		<description><![CDATA[1 year after returning to China from abroad, a Chinese returnee summarizes the differences between China and the United States in life, work, food, and leisure.]]></description>
			<content:encoded><![CDATA[<p><em>The Chinese word for &#8220;sea turtle&#8221; (海龟, hǎiguī) is a nickname for Chinese who have returned to China after having gone abroad, usually for education. Ever since the financial crisis began and led to the current global economic downturn, many overseas Chinese have been considering returning to China. After all, their mere education and experience abroad make them more marketable for the opportunities back home. However, this decision is not an easy one to make with pros, cons, and plenty of different circumstances and opinions.<br />
</em></p>
<p><em>This is the first of three posts that Min and I have translated from a thread on the <a rel="nofollow" href="http://www.wenxuecity.com" target="_blank">Wenxuecity.com</a> discussion forums where overseas Chinese and Chinese returnees are discussing whether or not to return to China. Each post relates the experience and thoughts of a Chinese returnee, often comparing the differences between China and elsewhere. &#8211; Kai</em></p>
<div id="attachment_2645" class="wp-caption aligncenter" style="width: 612px"><a href="http://www.999kg.com/english/documentchina/shanghai2006/exhibition.htm"><img class="size-full wp-image-2645" title="shanghai-pudong-lujiazui-night" src="http://cnreviews.com/wp-content/uploads/2009/05/shanghai-pudong-lujiazui-night.jpg" alt="shanghai-pudong-lujiazui-night" width="602" height="394" /></a><p class="wp-caption-text">Credit: David Yang</p></div>
<h3 style="padding-left: 30px;"><a href="http://web.wenxuecity.com/BBSView.php?SubID=backhome&amp;MsgID=251777 " target="_blank">Shanghai Life: One Year After Returning</a></h3>
<p style="padding-left: 30px;"><em>Author: specta</em></p>
<p style="padding-left: 30px;">In summary, I feel the pros &gt; cons in coming back, and I haven&#8217;t yet thought of going back yet.</p>
<p style="padding-left: 30px;">Biggest impression: Living in China, in one word: “tiring/exhausting”.</p>
<p style="padding-left: 30px;"><strong>Work:</strong> Tiring. Although my fellow Chinese have made great progress in working professionalism in recent years, they are still far behind the Americans. To accomplish something, it is more than likely you will have to watch them as if you were babysitting, and aside from this, you simultaneously need to use even more pressure from those above while &#8220;establishing good relations&#8221; with those below. Actually, in America doing similar is also necessary, but it is clearly more so in China.</p>
<p style="padding-left: 30px;">Asians are afraid of changes, with the Chinese and Japanese being the most obvious (even with companies like Toyota). Many things, upon reaching the time for implementation/execution, an &#8220;n&#8221; amount of opposing reasons appear. It is rarer to encounter people who also offer alternatives while opposing. How many changes can please everyone? The vast majority of the time, if the pros&gt; cons, it will be decided to implement/execute [changes]. However, even if it is decided, subordinates may not necessarily cooperate. Anyway, Chinese have also become famous for not liking to follow instructions. I think the so-called &#8220;lack of execution ability&#8221; is related to this.</p>
<p style="padding-left: 30px;">Overall, for the vast majority of work, cost-effectiveness is still higher in America.</p>
<p style="padding-left: 30px;"><strong>Life: </strong>Pollution is too serious: Noise, dirty air, unreliable food products, bad traffic&#8230;</p>
<p style="padding-left: 30px;">Noise and traffic is what I still cannot get used to. In Shanghai right now, roads/buildings are being repaired everywhere, disturbing the residents every day and every night. Appealing to the &#8220;relevant work units&#8221; is generally useless. Beyond this there are also neighbors remodeling their homes. If they are considerate, they keep the remodeling work to weekdays between 8am-6am. However, I&#8217;m just unlucky, encountering inconsiderate people twice in one year. Appealing to the property management is useless. Eventually, I became too lazy to fight it and accepted my fate.</p>
<p style="padding-left: 30px;">Speaking of traffic, as long as you&#8217;re on the road, every second requires high concentration. Even if it is walking on the sidewalk, one must be cautious like a mouse ducking in and out of bicycles, and when encountering construction, anything could be dropped or thrown down from above. Even when it is a green light, you still need to check all four directions, as something could rush out at any time. I feel like the traffic light in the country is only for reference.</p>
<p style="padding-left: 30px;"><strong>Food:</strong> The variety is numerous. However, for those who already have sensitive digest, like myself, you have to be careful. Over the past year since I&#8217;ve been back, I have gone to the hospital four times because of digestive problems. My digestion never had this kind of problem in the United States.</p>
<p style="padding-left: 30px;"><strong>Housing:</strong> I don’t want to buy a house because I feel renting is less hassle, and more freedom. My biggest problem is that it is difficult to find an apartment with a drying machine (I can buy the machine, but when it comes to making a hole for the exhaust, many landlords are unwilling). I never used to think doing laundry was  troublesome, but now I really dislike hanging up clothes to dry and then taking them down. When summer comes to Shanghai, some cotton clothes will also often become smelly. What a hassle!</p>
<p style="padding-left: 30px;"><strong>Travel: </strong>Almost every place with a hill/mountain or water has been fenced off to charge admission fees. The main thing however is that there are too many people, too much pollution, and not many places that are truly worth seeing, especially near Shanghai. Even when you leave the city for leisure, it is often too crowded&#8211;last weekend I was thinking of going to Chongming Island, but after being told I had to wait 3-5 hours just to buy a ferry ticket? Forget it.</p>
<p style="padding-left: 30px;"><strong>Shopping:</strong> The stuff in department stores or specialty retail stores make me think: &#8220;that much money for this sh*t? f**k it!&#8221;  The only thing I have worn for a long time that was purchased from a department store was a pair of Erdos wool pants – can&#8217;t help it, Shanghai winters are cold. I usually have the clothes I wear to work tailored made at Dong Jia Du, or I will go to small stores near my places to find quality imported clothes. Overall, if you search more, you can find some good stuff at cheap prices.</p>
<p style="padding-left: 30px;"><strong>Opportunity: </strong>I truly think one the opportunities for making money in China are more than the United States (regardless of whether it is white, yellow, or grey income). I myself have started trying a few based upon my interests &#8212; after all,  if I am only working for foreign companies, the whole point of coming back would have been lost.</p>



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		<title>Rand Han: littleredbook Founder &amp; Advertising Entrepreneur</title>
		<link>http://cnreviews.com/people/entrepreneurs/rand-han-littleredbook-founder-advertising-entrepreneur_20090424.html</link>
		<comments>http://cnreviews.com/people/entrepreneurs/rand-han-littleredbook-founder-advertising-entrepreneur_20090424.html#comments</comments>
		<pubDate>Fri, 24 Apr 2009 02:27:02 +0000</pubDate>
		<dc:creator>Kai Pan</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[advertising & marketing]]></category>
		<category><![CDATA[America & Americans]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Chinese-American]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[Kai Pan]]></category>
		<category><![CDATA[littleredbook]]></category>
		<category><![CDATA[opinions]]></category>
		<category><![CDATA[Rand Han]]></category>

		<guid isPermaLink="false">http://cnreviews.com/?p=1941</guid>
		<description><![CDATA[Interview with Chinese-American expat Rand Han, the man behind China advertising blog littleredbook, on the advertising in China &#038; entrepreneurial strategies.]]></description>
			<content:encoded><![CDATA[<p>I first ran into Rand Han&#8217;s <strong><a href="http://www.littleredbook.cn/" target="_blank">littleredbook (LRB)</a></strong> in early December of 2008 when it featured his post discussing the <a href="http://www.littleredbook.cn/2008/12/02/google-vs-baidu-the-difference-between-them-and-how-to-market-to-the-chinese/" target="_blank">differences between China&#8217;s Baidu and Google</a>. Not long after, I had subscribed to LRB full-time. While the updates have been irregular, I loved LRB&#8217;s subject matter (advertising) and was quite impressed with Rand&#8217;s posts offering both analysis and context for various advertisements found in China.</p>
<p><a href="http://www.littleredbook.cn/" target="_blank"><img class="size-full wp-image-2090 alignnone" title="logo-littleredbook" src="http://cnreviews.com/wp-content/uploads/2009/04/logo-littleredbook.jpg" alt="logo-littleredbook" width="380" height="41" /></a></p>
<p>It seemed like a no-brainer idea to me. What better subject to blog about than advertisements, right? Their very nature usually involves eye-catching pictures and interesting ideas! Both are key to grabbing people&#8217;s attention and keeping their interest! I thought to myself, a well-done blog on interesting Chinese advertising would surely attract tons of readers, not just those involved in advertising but the mainstream audience as well.</p>
<p>So, I recently hunted down LRB&#8217;s founder and mastermind, Rand Han, for an interview. He obliged and shared his insights into advertising in China, the evolution of LRB, and how he&#8217;s using internet social media to promote his businesses:</p>
<p><strong><span style="color: #f14983;">CNR:</span></strong> <em>Rand, tell us about yourself, who you are, where you&#8217;re from, and what you do.</em></p>
<p><strong>Rand: </strong>I&#8217;m Chinese-American, born in California. I&#8217;ve worked in several big agencies before starting <a href="http://www.bloodyamazing.com/" target="_blank">BA360</a>, my boutique ad agency; this was done initially with copywriting clients, then reinvesting commissions allowing me to organically build the company from nothing. I created LRB late last year as an alternative advertising method to Google AdWords; as with AdWords, you pay a lot, and when you stop the campaign, its done&#8230; but with LRB, we spend a lot of time, but that effort never goes away, and only builds on itself over time. Strategically, building LRB was a smart move&#8230; though at 4 months old, LRB doesn&#8217;t outpull AdWords for leads &#8211; though I&#8217;m optimistic that after a year it will, and the quality of the leads/business partnerships will be far greater.</p>
<p><strong><span style="color: #f14983;">CNR:</span></strong> <em>When I first visited LRB, I was instantly attracted to the subject matter, and thought LRB would easily appeal to the mainstream audience. Tell us a bit about your thoughts on LRB&#8217;s subject-matter, beyond it being a natural complement to your boutique ad agency. </em></p>
<p>Yeah, you&#8217;d think that blogging about ads in china would be interesting; but its a bit harder than it looks. When you blog about advertising overseas (<a href="http://www.adsoftheworld.com" target="_blank">adsoftheworld.com</a>; <a href="http://www.frederiksamuel.com/blog/" target="_blank">frederiksamuel.com/blog</a>) the ads really speak for themselves. In China though, you need to explain an otherwise dull ad in a cultural context, allowing western readers to understand it.</p>
<p>I&#8217;ve always had a belief that you can tell a lot about any given culture by that culture&#8217;s <a href="http://cnreviews.com/tag/advertising-marketing" target="_blank">advertising</a>; cause what is advertising anyway? It&#8217;s businessmen spending HUGE amounts of money trying to communicate about their products in a culturally relevant way to the buyer. These businessmen run focus groups, research studies, etc. ad infinitum. This leads to the idea that by studying China advertising, we can begin tracing back the business logic to uncover modern China advertising/marketing/cultural insights.</p>
<p><a href="http://www.bloodyamazing.com/"><strong><img class="alignright size-medium wp-image-2091" title="logo-ba360" src="http://cnreviews.com/wp-content/uploads/2009/04/logo-ba360-320x147.jpg" alt="logo-ba360" width="320" height="147" /></strong></a><strong><span style="color: #f14983;">CNR:</span></strong> <em>Going back to you mentioning that LRB was set up as an alternative to Google AdWords for BA360, what is the relationship between the two?</em></p>
<p><strong>Rand: </strong>LRB was originally going to be BA&#8217;s blog, but since LRB covers creative from other ad agencies, and stories/content that don&#8217;t relate to BA&#8217;s service offering, we figured to separate LRB from the BA brand. BA360 does have a blog, but it&#8217;s embarrassingly out of date, since most time is spent focused on LRB (in fact the last post on BA&#8217;s blog is a link to LRB). Generally, you can think of LRB being BA360, but with the freedom of not being restricted to the BA360 brand.</p>
<p><strong><span style="color: #f14983;">CNR:</span></strong> <em>Since you&#8217;re the big cheese behind it all, how would you most accurately characterize yourself and your efforts with LRB? As a blogger blogging, an entrepreneur developing a business, or a business owner further marketing his brand? </em></p>
<p><strong>Rand: </strong>LRB was originally about building my company, BA360. However, it seems to have built my personal &#8220;Rand&#8221; brand more than that the company brand, which is fine, as it&#8217;s all connected. The strategic intention is to consistently funnel targeted traffic on <a href="http://cnreviews.com/tag/advertising-marketing" target="_blank">China advertising and marketing</a> through the blog, and then fish for new business through implication/association (ie: various BA360 branding scattered through the site along with contributor bios referencing BA). It&#8217;s a soft sell, we lead with info that is interesting to readers &#8211; but always want to remind them that we&#8217;re here to serve beyond the articles.</p>
<div id="attachment_2087" class="wp-caption aligncenter" style="width: 649px"><img class="size-large wp-image-2087" title="ba360-website" src="http://cnreviews.com/wp-content/uploads/2009/04/ba360-website-639x369.jpg" alt="ba360-website" width="639" height="369" /><p class="wp-caption-text">The BA360 website. The kid? That&#39;s Rand...probably.</p></div>
<p><strong><span style="color: #f14983;">CNR:</span></strong> <em>Recently, you&#8217;ve redesigned and piled on a lot of new social media features, sections, or spin-offs to LRB, including Blog Aggregator and <a href="http://social.littleredbook.cn/" target="_blank">Social Network</a>. All of this has led me to characterize LRB as something of an aspiring &#8220;advertising media portal.&#8221; What are your plans and goals for LRB (or BA360)?</em></p>
<p><strong>Rand: </strong>Yes, you are correct with the &#8220;China advertising portal&#8221; goal. One of the main challenges with social media I find is optimizing the value of generated traffic. My off-the-cuff-2.0 answer to this is to create other complements that will help retain some of the traffic and encourage interaction/retention.</p>
<p><strong><span style="color: #f14983;">CNR:</span></strong> <em>With the exception of <a rel="nofollow" href="http://www.littleredbook.cn/author/sherry/" target="_blank">Sherry</a> and her previous <a rel="nofollow" href="http://www.littleredbook.cn/category/blog/city-snapshots/" target="_blank">City Snapshot posts</a>, I&#8217;ve noticed two new contributors, <a rel="nofollow" href="http://www.littleredbook.cn/author/veronica/" target="_blank">Veronica</a><a rel="nofollow" href="http://www.littleredbook.cn/author/yinise/" target="_blank">Yinise</a>. So now the peon has underlings of his own, eh? Tell us a little about these new personalities and, if they haven&#8217;t been misbehaving, feel free to give them a little love here.</em> and</p>
<p><strong>Rand: </strong>Veronica and Yinise will be joined by Vance soon; they are all interns at LRB. Finding good stuff isn&#8217;t easy, and as you mentioned before, my initial posts in December were inconsistent. This is mainly because I&#8217;m juggling finding/writing content along with developing/pitching new clients, directing the design advertising and websites for current clients, building LRB, plus other in-house projects. To remedy this, I hired a bunch of interns over the last few months (Veronica and Yinise are the newest) to search for content online. One of my primary aims with anything I do is to pass it on to others to execute, so I&#8217;m in the process of training Sherry, Veronica, and Yinise to find good content and write and post it up themselves, though I still write most headlines. By seeing the results from their efforts viscerally, it motivates them to build their skills.</p>
<p><img class="alignleft size-large wp-image-2089" title="littleredbook-german-condom-mao-hitler-bin-laden-post" src="http://cnreviews.com/wp-content/uploads/2009/04/littleredbook-german-condom-mao-hitler-bin-laden-post-372x640.jpg" alt="littleredbook-german-condom-mao-hitler-bin-laden-post" width="300" height="518" /><strong><span style="color: #f14983;">CNR:</span></strong> <em>In the context of LRB being an advertising blog that helps promote BA360 the marketing agency, I understood the <a href="http://www.littleredbook.cn/category/blog/case-studies/" target="_blank">advertising case studies</a> and City Snapshot posts, but I&#8217;m having a hard time understanding how the <a rel="nofollow" href="http://www.littleredbook.cn/2009/04/17/chinese-netizens-express-mixed-responses-to-college-student%e2%80%99s-job-application-for-%e2%80%9cfull-time-housewife-to-rich-man%e2%80%9d/" target="_blank">recent</a> <a rel="nofollow" href="http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/" target="_blank">chinaSMACK</a>-<a rel="nofollow" href="http://www.littleredbook.cn/2009/04/15/chinese-netizens-express-mixed-responses-to-seeing-former-chairman-mao-tze-tungs-image-used-in-condom-advertisement/" target="_blank">esque</a> <a rel="nofollow" href="http://www.littleredbook.cn/2009/04/14/chinese-ladyboys-publicly-cry-for-help-in-southern-china/" target="_blank">posts</a> fit into the big picture. Are you expanding the subject-matter scope for LRB and why?</em></p>
<p><strong>Rand: </strong><a href="http://www.chinasmack.com" target="_blank">chinaSMACK</a> traffic stats are amazing when you consider the amount of work put into the articles. In one day, Sherry found several great articles, translated them, and posted them up, and we experienced a significant traffic spike, so the simple answer is: lots of traffic / little effort.</p>
<p>When you look at the Google/Baidu entry, or any other good entry on LRB, they take a lot of time, and thinking, and analysis. Whereas with using chinaSMACK-ish articles, you really only need the ability to read Chinese, surf the Chinese web, and a bent sense of humor.</p>
<p>However, it does tie into LRB, albeit distantly. I always liked chinaSMACK for its <a rel="nofollow" href="http://cnreviews.com/tag/translations" target="_blank">translations</a> of Chinese comments, or its &#8220;chinese people&#8217;s secrets&#8221; translations because it lends insight into how the modern Chinese think. A lot of times when we look at articles in China, we see this whole &#8220;Asia mystery&#8221; thing to it. That&#8217;s nice and all, but ultimately misleading. By translating comments from Chinese on LRB as it relates to interesting cultural stories, we&#8217;re also giving readers an idea of how Chinese people really are, to a certain extent. You can argue this is good content for marketers trying to figure out China, and who are looking for analysis beyond BA360&#8242;s perhaps biased opinion.</p>
<p>Additionally, by mixing in CS-ish articles with LRB&#8217;s normal fare, we can quickly build more traffic and awareness; which feeds the previous strategies mentioned.</p>
<p><strong><span style="color: #f14983;">CNR:</span></strong> <em>As an advertising and marketing man in China who may be aspiring to be the next <a href="http://www.chinabizspeakers.com/en/speakers/doctoroff/index.asp" target="_blank">Tom Doctoroff</a>, what are the top three things you think people should note about Chinese advertising and marketing?</em></p>
<p><strong>Rand: </strong>I don&#8217;t assume to be anywhere near Tom Doctoroff&#8217;s level; if he were an opera singer, I&#8217;d be the guy singing dirty limericks on the street.</p>
<p>I can say a lot about advertising in China, but for the sake of brevity, I&#8217;ll just say this: Advertising in China is significantly different than advertising elsewhere; the message needs to be relevant on a local level. Yeah, that seems glaringly obvious, but too many times I see clients try to bring their brand culture into China, and it can be frustrating balancing client brand needs against Chinese cultural interests.</p>
<p><strong><span style="color: #f14983;">CNR:</span></strong> <em>Do you follow any other English China blogs or websites? Which, if any, do you strongly recommend for anyone interested in China or the Chinese?</em></p>
<p><strong>Rand: </strong>I follow a lot, you can check <a href="http://www.littleredbook.cn/media/" target="_blank">LRB&#8217;s media aggregator</a> for a short list.</p>
<p><strong>Rand is a bit camera shy, but if you&#8217;re craving more Randtasticness, visit his China Advertising and Marketing Insight blog at </strong><strong><a href="http://www.littleredbook.cn/" target="_blank">littleredbook</a> </strong><strong>or </strong><strong>his boutique agency at <a href="http://www.bloodyamazing.com/" target="_blank">BA360</a>.</strong></p>



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