Links: China Microblogging, Hong Kong 2.0, Abang learnings, QQ, & more

I’ve been debating whether to really share my Google Shared items feed or just use it to share with a few friends and my intrepid fellow bloggers here at CN Reviews. Should I share my Google Shared items out or just reserve it for a few friends? Here’s what I found interesting this week. (BTW, writing this post took way too long so not sure I’ll do this on a regular basis)

TechBlog86techblog86 Mind the Gap Saturday: Microblogging Revisited, China and the West
China Microblogging has been an area of interest here at CNReviews (starting with our CNbloggerCon Microblogging roundup). Our own David Feng highlights some interesting differences between China microbloggingm, where you are bei guanzhu (被关注) and the West, where you are “followed” or “following”.

The Chinese word for being part of the “attention span” is bei guanzhu (被关注), which equates to something along the lines of “being focused upon”, “being followed”, or – as I said it a moment ago – “part of the attention span” (ie “someone is paying attention to everything you do”).

The way these very words are used reflect pretty much on how things work in different parts of the planet. In the West, where individualism is the order of the day, you’re pretty much all-out after attention; you love it when folks follow you around. In China, though, the feeling that “someone is paying attention to everything you do” gives you a warm feeling that sometimes care about you.

RConversationHong Kong 2.0
I’ll always have a soft spot in my heart for Hong Kong and Hong Kongers, partly because my family is from Hong Kong and partly because I experienced the summer of 1989 in Hong Kong. Rebecca posts about her preface to Charles Mok’s new book Hong Kong 2.0 where she admits that many Beijingers disrespect my Hong Kong homeboys but she has come to know and love the people of Hong Kong. This brought a warm feeling to my heart, Rebecca. Thanks for rooting for my peeps.

China Web 2.0 ReviewWhat do Chinese Internet users do online?

49 mm bloggers, or 23.5% of the total 210 mm internet users at the end of 2007. While 34% access the internet through an internet cafe, 74.8% of them have a high-school education or below.

Thomas Crampton (via Danwei) – Exclusive: Matt Roberts on About.com’s launch in China as Abang.com and related post on 14 China Internet insights About.com learned launching Abang.com -

  1. Chinese don’t trust professional-looking sites (vs. US users who like a more polished look)
  2. Chinese like titles to be the same length (vs. US users who don’t care.
  3. Chinese love images (vs. US who care less)
  4. Chinese love nutritional information on recipes (vs. US About.com readers)
  5. Chinese like to comment after each article (vs. US About.com readers…this seems wrong to this blog writer who thinks About.com is a bit antiquated in user experience)

Marketing PilgrimHow to Make a Blog Post go Viral with Social Media. Some interesting ideas include creating your own Facebook Application for your blog (BlogFuse, $5 per month), create a profile page for your blog on MySpace (not sure that’s my audience though).

Read Write Web (via TechCrunch)- Humans Interupting Algorithms: Wales v. Calacanis on Human Powered Search
Marissa Meyer was pretty negative on the whole idea of human edited search. You cannot do the “fat tail” solely with human intervention…the value is in the long tail, and that requires an algorithmic solution. Calacanis: “I will go kill myself now. My dream just got slashed by one of my idols. No, but I think fat tail equals humans. Long tail equals advertising.” I’m watching Mahalo pretty closely to see what I can learn from them.

Mad about Shanghai – link to Artzine China. I’m interested in learning more about Contemporary Chinese art and wish I had found this resource before my last trip to China (where my goal of setting aside a whole day to tour galleries with a knowledgeable independent curator turned into a one-hour walk through of Beijing’s 798 District…never enough time…

Scobleizerwhat to do if you’re laid off in the 2008 recession. All great tips even if you are happily employed. And wired like the Scobleizer!

Plus8Star (via China Vortex)Inside QQ report is out!
I learned that Tencent (QQ) is largest in the world at 270 mm accounts vs MSN 250 mm. It’s roughly a 400 mm USD company in 2007. Here’s what I gleaned from the report:

Why do global giants fail in China? (23/184)

  1. Expats and execs from HK and Taiwan have limited field of vision, ensconced in nice high rises with well-paid office workers
  2. Lack attention to and understanding of the masses
  3. Risk adverse because they are earning 8-10X salary than local competitors. More willing to do nothing than to risk failure and loss of their fat salary
  4. Focus on Long term strategy rather than reacting fast…long decision making loops with foreign HQ

Examples of current Internet pop culture (34/184)

  1. Mice Love Rice
  2. Backdorm Boys
  3. Furong Jiejie
  4. Mu Zimei
  5. SuperGirls

Kaiser Kuo’s framing of key differences of the China’s internet industry (94/184)

  1. Entertainment-focused to the point of distraction
  2. Ferociously competitive
  3. Plagued with very bad and unreliable metrics
  4. Less obsessed with privacy issues
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