Plus Eight Star Intro to Asian Social Networks and Social Applications

Via Andrew Chen (via Noah Kagan) I found this great presentation by Benjamin Joffe, managing director of Plus Eight Star Ltd.

Many of the stats below are known by people knowledgeable or aware of the Chinese, Japanese, and Korean Web markets. But these stats may be eye-opening for Westerners not aware of what is going on outside of the European or American market.

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Interesting stats highlighted in the SlideShare:Why should we care about Asia?

• Japan = #2 economy
• China = #1 population
• Korea = #1 digital society

Social Networking may have started in Asia before the US:

• Cyworld, sgtarted 1999
• Mixi, started 2004
• QQ, started 1997
• Facebook, 2004

Active accounts – QQ dwarfs Facebook

• Facebook – 60 mm
• Cyworld – 20 mm
• Mixi – 14 mm
• QQ – 300 mm

Reach – QQ and Facebook are roughly on par

• Facebook – 200 mm
• Cyworld – 35 mm
• Mixi – 90 mm
• QQ – 200 mm

Revenue – QQ is by far much larger than Facebook or other SNS

• Facebook – 150 mm
• Cyworld – 200 mm
• Mixi – 100 mm
• QQ – 520 MM

Operating Profit – QQ is incredibly profitable

• Facebook – (50 mm)
• cyworld – (100 mm
• Mixi – 35 mm
• QQ – 224 mm

Revenue models are similar from network to network:

• Advertising
• Digital Goods
• Targeted Ads
• Storage
• Monthly Fee
• Personalization
• Alerts

Key features in common to all social networks

• Invitation system
• Closed/Open/Semi Closed
• Sticky features
• Payment solutions
• Mobile
• Online/offline connection