As for the list of Scoble demands, here are my initial thoughs:
1. Not enough of them can blog reasonably in English so unless you can read or communicate in Chinese, it will be difficult to scrape anything meaningful out of them.
2. It would be easy enough to get and throw together some interviews to investigate this.
3. Easy enough, though you need a certain amount of local familiarity to really know the fun nitty gritty stuff that might actually interest people. This would be a combination of prices, offerings, and “alternatives.”
4. In general, the vast majority of people don’t really know much about these companies short of a few hardcore tech-heads (like anywhere else in the world really). Maybe that’s what the question is aiming at, though.
5. This is easy but tricky stuff. For one, there are always big headlines but foreigners can fall into the trap of focusing on issues that most Chinese either don’t care about or don’t feel like they have the power to do something about (and hence don’t care about). Human rights issues are one obvious example. The vast majority of people (especially on the net and like most places) generally care about entertainment-related frivolities. That said, there still are issues that become significant in China and as usual, that’d require keeping your ear to the ground at popular forums, reliable bloggers, and a well rounded circle of friends.