From @kenworker: The next topic is a panel regarding online word-of-mouth marketing: @Tangos moderating panel. Others taking part: @WebLeOn, Grey Chan, Nathan Ma.
We’ve @Tangos on stage hosting the conversation…Intros being given.
GFW-free Internet access being provided in parts of the CNBloggerCon. Unfortunately the mic isn’t doing a great job and those folks are speaking too fast. It’s hard to make too much sense of the speech..
Chaozuo (抄炒做) is kind of creating buzz in China — it is controversial if used incorrectly. True word-of-mouth, obviously, should yield better results than chaozuo.
ZSS: About 2 minutes ago, both @Tangos and @WebLeOn did the same post. GMTA!
Next in Area B: Inside Wikipedia: community and culture.
ZSS: Request: What’s crucial in successful word-of-mouth marketing? Thanks @Kaenyth
“Hell to Dell”: seemed to be a major turning point for the company. There’s a difference between word-of-mouth both pre- and with-Internet. (Can’t say “post-Internet” yet.) From @Kenyth: Word-of-mouth advertising is just a part of the entire marketing process.
Thank you to all panelists and @Tangos.
Elliott Note: Sorry, the sound system is really bad here. Hard to hear.
ChaoZuo(炒作) means some people or some groups make series of articles or posts in a certain topic consciously.