China social media and the world: US 220M Netizens; CN 253M; 74M bloggers in US, over 100M in China. Blogs and how they reacted to the Wenchuan earthquake. Prayers shown. In wake of quake, blogs became a platform to express feelings.
Commercial value of blogs: competitive intelligence, product feedback, effectiveness measurement, reputation monitoring, digital PR, more.
Commercial value: Marketing inspiration. LISTEN, KNOW, PARTICIPATE.
Of note: How Chinese language is broken down.
ZSS: CIC prezo close to life, easy to follow; must blogs make money?
How words mix and match in relatively different phrases shown. It’s complex and a bit like Lego + mixing and matching. Also: how keywords and grammar mix and match; analysis based on this. Different types of analysis: keywords and word-structure-based methods. Twitter now shown in screen to right.
http://jiong.ws — the character 囧 (which basically shows an upset face) is VERY big in Sinosphere Web (CN, HK, TW). Also mentions 火星文 (TW).
Content category: industry/brands/products; how people feel; how users express their feelings.
As the talk drags on, the ZSS is full of people talking about favorite cars. We smell Porsche, BMW; the DF favorite is a BMW 500-series.
Data needs to be aggregated, analyzed in different angles. Q: How many articles talk about each brand per month; more.
More Q: How many people talk about each product per week; what’s the top 10 people who are on about a particular brand?
Solution: OLAP data cube (fast/flexible data analysis support). Interesting 3D graph used. How to make more sense of the data: a web graph shown. How the Top blogs link to each other: Top 1 in center, woven with other Tops.
Very sharp question about @isaac:
Q: How does your company relate to bloggers?
A: Everyone wants to keep free speech; also innovate at same time.
Questions are now taken from the floor.
Q: how can you make sure the stats are real?
Netease livecast now audio-only, it seems. Lunch is available shortly. Announcements are written all in standard traditional Chinese. See you soon
More info at: http://blog.csdn.net/cictech
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Presenters：Lucas Englehardt BloggerInsight.com – Lucas Englehardt, CEO. Lucas is now famous thanks to media coverage: two A-list Taiwan bloggers @thecarol...
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Next up: Scalable Website Architecture by Fenng (yes, the other David Feng). David: The quality of the microphone today is odd: loud but very mumbly. I wonder how...
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David Feng and Elliott Ng are working to translate and liveblog the conference from Guangzhou. We’re sitting in the back of the room. David is live-tweeting...
How to Monetize Your Blog – CNBloggerCon 2008 Guangzhou 
