Archive for the 'China Social Applications' Category

Wednesday, Jun 25th 2008 5 Comments

Baixing.com - Kijiji.cn becomes the People’s Classifieds

I consider Wang Jianshuo one of my blogging mentors, and I read on his blog about the announcement that Kijiji.cn is changing to Baixing.com (百姓网):

Baixing logo

Baixing

Kijiji logo

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Baixing screenshot

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Kijiji screenshot

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Baixing.com seems like a great name for China

Baixing (百姓) is reminiscent of the term lao bai xing (老百姓), or literally “old hundred surnames” and can be used to refer to the “ordinary people” or “commoners.” This is meant in a positive way, like “people power” or “The People.” As such, the name seems very populist, and very Chinese. Kijiji, on the other hand, is a completely foreign name that means “village” in Swahili. So maybe to Chinese the new brand means “The People’s Classifieds Network” or something like that!
History: Kijiji started in March, 2005

Wang Jianshuo joined Kijiji around March, 2005. At that time, Kijiji was just getting started. According to Wikipedia, Kijiji launched in March 2005. China was one of the initial launch categories at the time. Here is a picture from the Wayback Machine of Kijiji.com on March 6, 2005:

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Today: Kijiji in the United States

Meanwhile, eBay Live is going on in Chicago and eBay (the owner of Kijiji worldwide) just issued a press release celebrating Kijiji’s launch in the US (h/t AuctionBytes):

Kijiji will mark its one-year anniversary in the U.S. online classifieds market and commemorate its success of reaching more than four million unique visitors per month. This milestone clearly positions Kijiji well ahead of most major competitors who have targeted the online classifieds market. With the goal of creating a free, clean, and easy-to-use online classifieds platform for local communities, Kijiji has exceeded expectations with phenomenal growth and adoption since the site went live on June 29, 2007.

So clearly eBay is not abandoning Kijiji worldwide…yet.

Question: Are international brands an asset or a liability in China?

The big question this name change raises is: is an international brand an asset or a liability in China, and in which categories? Clearly you can identify foreign brands that have cachet, especially in luxury goods. But what about internet brands?

Kijiji has been in the market for 3 years, and is the dominant classifieds site in Shanghai. They have been building the Kijiji brand for over 3 years. The classified business is competitive, and Kijiji competes with many classifieds players including Ganji (赶集), Koubei (口碑), and Taobao (淘宝). This change suggests that a good local brand that is memorable, easily recognizable and has some Chinese meaning and positive connotations was worth the switch.

The other implication is that Kijiji failed to build sufficient brand preference in the last 3 years such that the switching cost of changing to a new brand was low relative to the benefit of a good brand foundation for the future.

Last year, Wang Jianshuo also highlighted some of the historical reasons why classifieds was not popular in China in the past, and his belief in why that will change in the future. Many of the reasons offered were because of historical restrictions around where to live and where to work. Many of those restrictions are now gone, and Chinese have the same needs as people in other countries to buy and sell things. So this change may also be driven by a belief that there is a great future for classifieds in China and it is not too late to make.

Congratulations to Wang Jianshuo for driving this decision and doing what he felt was right for China. It was probably a difficult decision for an international company like Ebay to make and I can only imagine the amount of convincing that he had to make.

Here are some pictures from the Baixing office from our recent visit!

Baixing.com office building:

Jianshuo Wang, Head of Baixing.com and blogger at Wangjianshuo.com

View from the Baixing office down onto the grounds of the Shanghai Jiaotong University Xujiahui campus (SJTU):

Congratulations again Jianshuo!

Friday, Jun 13th 2008 1 Comment

CIRC Conference blogs, links, and twittersphere coverage

While Kai Pan has been attending and liveblogging the CIRC conference, I’ve been watching it from afar, frustrated that my Silicon Valley responsibilities kept me from coming to Hong Kong. Here’s some aggregated information to help you follow it too if you are not there.

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1. What is CIRC?

The CIRC conference is called “China and the Internet: Myths and Realities” and focuses on academic work. Some questions highlighted at the official site:

  • Does the Internet bring more democracy to the country?
  • Is there freedom of expression on the Internet?
  • Does the Internet foster greater integration of China and its diaspora?
  • Do the Chinese use the Internet for entertainment only?

For more, go to the CIRC Asia conference site.

2. Who is speaking at the CIRC Conference?

photo courtesy of Ching CHIAO

Here’s the schedule. Day 1 was today, Friday Jun 13. Day 2 is tomorrow, Saturday, Jun 14.

3. Who is tweeting at the CIRC conference?

Here is the conference twitter feed:

Here’s an incomplete list I’ve compiled:

Also, davesgonechina has aggregated a list of CIRCtweets here.

4. How do I see what people have tweeted about the CIRC conference?

One easy way is to use Summize’s Twitter search. Search for these terms on Summize:

Now all their Twitterstream are belong to you!

Also, DavesGoneChina suggests using Twifan for Fanfou and Jiwai.de tweets.

4. who is blogging about the CIRC Conference?

Kai Pan of CNReviews just posted about the CIRC Conference Day 1. IMHO The conference organizers chose a noisy tag “CIRC” that brings up all kinds of stuff in Technorati, Google Blog Search, and Ice Rocket. Request to bloggers: Can you also use the tags “CIRCAsia” (also a noisy tag), “CIRC2008″ and “CIRCConference” also?

Here’s some posts from some other bloggers:

China Journal at Wall Street Journal has a great summary post highlighting Roland Soong’s study with the following interesting factoids about Chinese bloggers (quoted from the post):

  • Bloggers are more likely to be young and female.
  • Almost all bloggers use the major Internet portals.
  • Among people who write blogs, 80% read blogs as well.
  • Internet users eat more often at Western fast-food restaurants than the general population, and they prefer to pursue a life of novelty, challenge and change.
  • Internet users value tradition less and care more about career than family, they are less involved in local civil issues and they feel less compelled to buy Chinese brands.
  • Bloggers were even more likely than general Internet users to eat Western fast food and seek out challenges.
  • Bloggers are more likely to enjoy spending time chatting with friends and seek to be regarded as leaders.
  • Bloggers are less likely to value lasting relationships with a partner, get involved in local issues, and generally don’t believe a woman’s role in life is to make a happy home for the family.

See the post for more coverage on Deborah Fallows as well.

Ching CHIAO from Taiwan blogging at CCB 2.0. His CIRC Day 1 post here. Jeremiah Foo posts on CIRC Day 1 here [zh]. Lokman Tsui also posted resources (already compiled on this post). DavesGoneChina of Mutant Palm also posted resources.

Best coverage is on the CIRC Conference blog

The best coverage so far is on the CIRC conference blog. Go here for the most in-depth coverage. Here are their posts from Day 1.

On this post they propose the following tagging:

  • Blogs: “CIRC” tag or category. But this is a noisy tag so can people also tag with CIRC2008, CIRCConference, CIRCAsia as well?
  • Del.icio.us: Use “Chineseinternetresearch”

5. Where can I follow the CIRC Conference by IRC?

This is what Davesgonechina suggests but I don’t know if it is actually in use.

#CIRC Twitter a terrible pain right now, for an alternative go to mibbit.com, choose freenode.net and join chat #circ

http://www.mibbit.com/

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6. Is there a Conference Wiki?

Yes, here is the CIRC Conference wiki.

7. What other links should I follow?

More to come on Day 2. Great job Kai, especially on 0 hours of sleep, jetlag, and a travel-induced ulcer!

Friday, Jun 13th 2008 5 Comments

CIRC Chinese Internet Research Conference - Day 1

CIRC Banner

A lot of last-minute scrambling went into getting me here to cover the 2008 Chinese Internet Research Conference @ Hong Kong University. I’ll try to go into those details later just to vent, but the important thing is that I’m here.

This event promises to be an interesting affair, with the express goal of deepening our understanding of the interaction between Chinese society and the Internet, as well as discovering the perspectives and insights of scholars studying this field.

I’ll be live-blogging this event as it unfolds. As with any academic conference, there’s bound to be a ton of research papers loaded down with with statistical jargon and the corresponding stilted academic details that seem relevant and interesting only within the ivory tower. That’s fine. Now, I’ll be taking notes and updating as we go along. If you’re following along at the same time, it may get confusing. I’ll revise for clarity and coherence with every free moment I get, as well as highlight any points I find interesting enough to mention. Additional live-blogging coverage by the fine people shown below can be found at the official CIRC blog, and I’ll be honest, so far they’ve been far faster at absorbing and regurgitating the presentations than I have been.

Note: Most italicized text are my own random comments, not those of the presenters.

Let’s get to it…

SESSION 1: New Scholars Panel: Survey Findings
CIRC Bloggers
1. “Don’t Blame the Internet Anymore! - A Revisit to the Internet’s Influence on Traditional Media Use and Sociability”
by Peng Tai-Quan and Jonathan Zhu, Ph.D Candidate and Professor, City University of Hong Kong.

  • Existing academic research regarding the Internet vs Traditional media falls into camps: 1) Displacement: Internet use replaces Traditional Media use, and 2) Complementary: Internet use increases Traditional Media use.
  • Existing acadmeic research regarding Internet vs. Sociability can also be defined with two perspectives: 2) Pessimistic: Internet use decreases offline social interactions, and 2) Optimistic: Internet use improves an individual’s social interaction scope. Pessimistic: More World of Warcraft = Less Friday night pen and paper Dungeons and Dragons games. Optimistic: Making new friends and chasing skirt by stalking them on MySpace/Facebook first.
  • One of the problems with analyzing these issues is that “[w]e live in a complex, multivariate world…” In other words, the world is so complex with so many variables that trying to figure it out is ultimately pointless. Nonetheless, the Hong Kong Internet Project uses a multitude of variables in its methodology to draw conclusions about how Internet usage correlates with or impacts Traditional Media consumption and an individual’s offline social life. Amusingly, the variables for measuring “sociability” were defined as “chatting, exercising, and shopping with friends/family. Okay, I get chatting, but exercising and shopping? Are your serious?
  • The results show that internet use does somewhat conflict with consumption of traditional media. This would be reasonable so long as the information absorbed through either are significantly similar to become redundant. Watching a sports game on television is qualitatively different from following updated box scores on the internet.
  • However, a distinction needs to be made highlighting individuals who are simply voracious consumers of media, whether online or offline. For such individuals, internet use and consumption of traditional media are complementary rather than supplementary.
  • Results also show that internet use did not seem to have much of an effect on the user’s offline sociability. At the end of the day, porn and cybersex is no substitute for the real thing.

2. “Perceived Credibility of Online Health Information in China: A Survey of College Students in Ganzhou”
by Zeng Jie and Zhou Xiang, M.A. Candidate and Professor, Cheung Kong School of Journalism and Communication, Shantou University.

  • Their research asks three questions: 1. Why do college students search for health information online? Self-diagnosis of STDs by browsing symptom pictures? 2. How do they perceive the credibility of the information they find? Are they affected by their gender or experience with the internet? 3. What factors affect these perceptions of credibility? How does the college student’s own medical knowledge or their involvement in the searching itself affect these perceptions?
  • In conducting their research, they distributed 480 questionnaires to students at universities, vocational colleges, and medical schools, out of which they received 388 responses that they then stratified by school and gender. Is it me or does the number 8 appear disproportionately more whenever the Chinese are involved?
  • Some results are reasonably expected. For example, college students search online simply because it is easy and convenient to access a multitude and variety of information. Being female or male did not seem to affect how a student interpreted the credibility of the information they found online.
  • With regards to the third question, they analyzed the following factors: expertness, website function, website presentation, personalization, surface authority.

3. “Uses and development of the Internet in less developed regions”
by Li Xuefang, M.A. Candidate, Communication University of China.

  • How are those in less developed, rural areas using or the web productively or view the web as a tool for productivity, as opposed to just using the web for amusement (i.e. listening to music, watching videos, etc.).

4. “Information and Expression in Web 2.0: A Study of Internet Users in Shanghai”
by Zhou Baohua, Lecturer, Journalism Department, Fudan University.

Concluding Session Commentary and Discussion:
Francis Lee, Assistant Professor of City University of Hong Kong, provides commentary on the forgoing research papers/studies:

1. Technically good study, but may be better if there was more discussion of the underlying conceptional arguments, such as time-displacement (more internet = less traditional media and offline social interaction) and efficiency (is internet more efficient for communicating information and facilitating social interaction)

2. Very interesting

3. Difficult to comment on as a big-city Hong Konger who doesn’t have rural life experience. Suggests elaborating further the rural context to help others better understand the usefulness or usage of the internet by rural populations and the other statistics gathered in her research.

4. What is the “concept” of Web 2.0?

Overall: All papers suggest that Chinese are increasingly sophisticated internet users. Yeah…but is anyone actually suggesting otherwise or care to suggest otherwise?

SESSION 2: New Scholars Panel: Comparative Perspectives

1. “Chinese-written Internet: Diversity and Segregation”
by Zhou Baohua, Lecturer, Journalism Department, Fudan University.

  • What is Chinese internet? How is it different from China’s Internet? Despite the utter simlistic obviousness of this distinction, it is remarkable how this is lost amongst the vast majority when it comes to viewing the “Chinese.”
  • Chinese internet is diverse, while China’s internet is increasingly segregated from the Chinese internet due to government interference, such as the Great Firewall (GFW). Chinese internet is NOT homogenous, despite
  • Gang Tai Wen Hua (港台文化) = Hong Kong Taiwan Culture, is it bad for the youth of China? Because, you know, they’ve had too much degenerate and debaucherous British and American influence.

2. “Virtual Jingpo: A Jingpo/Kachin Techno-community?”
by Daphne Richet-Cooper, Intern, French Centre for Research on Contemporary China.

  • Jingpo/Kachin = a transnational (China/Burma) group, separated by a national border but still the same social group.
  • Both Chinese and Burmese governments are repressive towards minority groups. Well…that’s debatable.
  • Although they are technically the same cultural group, the internet reflects and influences them to diverge and emphasis self-identity upon their geographic location and thus national lines.

3. “The situation characteristics of language on the Internet.”
by Chen Yenling, Assistant Professor, Chinese Culture University, Taiwan.

  • Communications online (including SMS) can differ from communication offline. Is this like saying “L-O-L” in real life?
  • How is internet language arising from growing up in the internet culture contributing to generational gaps or gaps between those “in the know” versus those who aren’t.
  • Abbreviations of words like “u” for “you” is common on the internet. What about the rampant use of casual internet abbreviations and lingo in other situations/contexts, such as professional correspondence? This is common to the youth, recent graduates, but not limited to them.
  • “3166″ = Sounds like “sayonarawhen spoken in Mandarin Chinese. What about 914?” A cookie for the first person to explain what this means in the comments.
  • Popular culture affects what words we use to express ideas. Example given of using “Brokeback Mountain” to represent “homosexuality.” It’d be cool if she started talking about the use of images as responses/comments. Even better, cat pictures. Moar!

4. “Identification, Monitoring and State Extractive Capacity: China’s Golden Tax Project”
by Ou Shujun, Ph.D Candidate, Department of Government and Public Administration, The Chinese University of Hong Kong.

  • Use of internet to improve tax collection. Hehehehe.
  • How can the government use the internet to improve governance as opposed to how the government can control the internet?

Concluding Session Commentary: Jack Qiu, Assistant Professor, The Chinese University of Hong Kong

  • Regarding the Daphne Richet-Cooper’s paper: Very interesting and full of potential, we should be paying more attention to ethnic minorities. Is the marginalization or erasure of minorities simply part of the process of nation-building or development? What about the difference between minorities within a country and minorities within a country (Xinjiang, Tu, Hui, Tibetans) that is represented by a external, separate state *Turks, Khazaks, Thai, Koreans, etc.).

Question from the audience to all the panelists: A minority can use the internet to create a disproportionate representation of reality. How have these studies corrected for this phenomenon?

CIRC Roland Soong and Deborah FallowsSESSION 3: Presentation & Discussion: Chinese Internet User Survey

Roland Soong, of EastSouthNorthWest fame:

General Population > Internet users > Bloggers > Blogger Segments

Segmentation of interest: Psychographics

Three identifiable segments (not all-inclusive): Angry young people, followers, and progressives.

Usage of data from 144 million internet users.

Bloggers represent 0.74% of the general population. Of bloggers, females are more likely to be bloggers than males. Bloggers tend to visit portals and read blogs far more than general internet users. 80% of bloggers read blogs, compared to only 4% of the average internet user.

Deborah Fallows, Pew Internet Project: What has China’s earthquake done to its internet? What have we seen and what should we look for?

  • China’s internet: two old myths and a new reality:
  • Myth 1: China’s internet is all about entertainment. The new opiate of the masses?
  • New Reality: China’s interent is about much, much more, as reavealed by the Chinese internet’s response to the Sichuan earthquake.
  • Myth 2: China’s internet users chafe under government internet control and management. Definitely a myth. “The West” certainly chafes more than the Chinese themselves.
  • New Reality: Could myth #2 actually become true, in a new online world triggered by the earthquake? Whereas Myth 2 was largely a false impression born out of the Western-projected values, could the widespread tragic events, media coverage, and government response surrounding the earthquake actually prompt Chinese to become more aware and critical of the government’s control of the internet?
  • How can we compare the China internet response to the earthquake vs. the American internet response to 9/11?
  • China’s internet responded to the earthquake as the immediate and first responder, an aggregator of content, creating of new applications, and a humanizer. What was the voice of the post-earthquake China internet? More unified voice (of shock), more humane and tempered, more spiritual/religious, more shocking images and videos (really?), more unedited and less censored.

Roland Soong comments that he became increasingly frustrated with the information on the internet after the earthquake. It is good at identifying problems but not good at providing solutions or answers. Certain answers were still best gotten through the mainstream media who had the means to find answers, by sending in investigative teams, etc. Soong expresses his doubt as to whether the internet is capable of providing the quality of information/answers that the mainstream media can. So is this the age battle between a marketplace of ideas and the confidence in authority?

Obvious response and question from the audience: What about mainstream/traditional media websites? Roland Soong responds that he mispoke and clarifies the issue as the difference between professionals and citizen journalists/amateurs/the unwashed masses.

Question from audience: Are people turning to the internet a representation of the inadequacy or censorship of mainstream/traditional media? Roland Soon responds that he agrees, and that his website features a lot of information and news translated from Chinese news sources that the Western media tends to pick up a day or two later.

SESSION 4: Myths vs. Realities

This is the theme of this year’s conference. Is the internet a social phenomenon, a marketing phenomenon, an advertising phenomenon? How we understand the internet can be shaped by different groups, by marketers or even academics.

1. “Discussion of methods and perspectives used in Internet research”
by Bu Wei, Professor, Chinese Academy of Social Sciences.

  • Low fieldwork done.
  • Perspectives usually from government or academics.

2. “The Great Firewall as Iron Curtain 2.0: the Implications of China’s Internet most dominant metaphor for U.S. Foreign Policy.”
by Lokman Tsui, Ph.D Candidate, Annenberg School of Communication, University of Pennsylvania.

  • “Do you believe that China will inevitably change with the Internet?”
  • Results of the Zogby International telephone survey in the United States on Jan 31, 2007: 43% yes.
  • Contextual presumptions reflected by this question is that change hasn’t happened and that we’re thinking specifically about political issues such as free speech and other freedoms.
  • Is the Great Firewall the explanation for assumptions or perceptions of internet-driven change (or lack thereof) in China?
  • Lots of information about US governmental action targetting China internet interests.

3. “The Chinese Diasporic Cyberspace: Overseas Chinese Essentialism vs. Hybrid Transnationalism”
by Jens Damm, Assistant Professor, Freie Universität Berlin.

  • Historically, the Chinese language itself, especially in mass media, linked ethnic Chinese around the world and linked them back to their homeland (mainland China, Hong Kong, and Taiwan). Think of Chinese parents in America watching Chinese channels nightly through cable.
  • Today, how is the internet helping link and diversify the Chinese diaspora?
  • Essentialist websites: Focus on the “essential/eternal/unchanging nature of Chinese culture.” Often PRC academic and museum websites.
  • Chinese cyber nationalism.
  • The role of the internet and new technologies with connecting the Chinese diaspora.

Questions from the audience:

  • What term should we use to refer to China’s internet regulation/censorship other than the Great Firewall if it is such a problematic Cold War-esque term? Lokman Tsui replies that as an academic he’s good at finding problems but not solutions.
  • Jeremy Goldkorn, of danwei.org fame, makes another failed attempt to advance “Net Nanny” to replace “Great Firewall.”
  • Jens Damm emphasizes his attempt to give a “post-modern” definition of “diaspora” as opposed to the “diaspora” laden with Jewish connotations.

SESSION 5: Roundtable - Corporate Action and Responsibility

CIRC Session 5 Panel

Moderated by Rebecca MacKinnon, Assistant Professor, Journalism & Media Studies Centre, The University of Hong Kong, featuring…

  • Issac Mao, Co-founder, CNBlog.org
  • Charles Mok, Chairman, Internet Society of Hong Kong.
  • Ching Chiao, VP Community Relations, DotAsia.
  • Joshua Rosenzweig, Manager of Research and Programs, Duihua Foundation
  • Duncan Clark, Chairman, BDA

Discussion:

Questions from CIRC 2005:

  • The Internet is changing China..but how is China changing the Internet? Many discuss the former, far fewer explore the latter…
  • Role of business: What is the role of Internet and telecom companies–both foreign and Chinese–in helping to shape China’s standards, practices, and regulatory norms? Points at Cisco, Yahoo, Google, etc…
  • Companies are sandwiched between governments and users.
  • Quote: “Ultimately, to succeed in China, businesses must assume the goals of the Communist Party as their own.” - “Mr. X,” a “foreign media entrepreneur based in China” in the Far Eastern Economic Review.
  • Foreign companies sayL “We have no choice…we have to abude by the same rules that apply to Chinese companies, or we can’t do business here.”
  • Question: Is it really true that they have absolutely no choice whatsoever? Obviously not. Are companies acknowledging that they have choices?
  • Rebecca MacKinnion has been doing some blog censorship testing, by posting various content across 17 blog hosts to see how they if and how they censor.
  • Different websites have different censoring methods, and sometimes would even censor content from China’s own Xinhua news.
  • Can we frame this issue as “consumer rights” instead of falling into the traditional “Cold War” framework of interpretation?
  • Race to the bottom? As the China market becomes increasingly important, will we see companies and standards become more “Chinese?”
  • MacKinnion ask Isaac Mao: Can this “consumer rights” perspective be applicable in China?
  • Isaac Mao: Hard to know what the government wants, since there isn’t necessarily a single “government” player. Chinese people not yet comfortable with the concept of consumer rights. Google is so “jian.”
  • MacKinnion ask Joshua Rosenzweig: Is there a solution for companies to determine what information they can or cannot hand to the government?
  • Joshua Rosenzweig: Companies need to know what to do, a policy, with regards to what they’re going to do when the government comes knocking on your door. It can’t be US-centric, and must reflect the actual situation in China. Uses case of Yahoo and Shi Tao. Chinese constitution grants Chinese citizens all basic rights, but also states that such rights are subordinate to the interests of the state and the security of the state. Duihua tries to talk about the problems in China in the context of similar problems in the U.S.
  • Duncan Clark: US Internet companies have overplayed their hand, they’re generally doing poorly in comparison to local entities. Chinese companies will bump into the lack of institutional change within China. They won’t have access to lucrative Western markets without some recriprocity. Echoes what Isaac Mao said about different parts of the government (central, provincial, municipal, etc.) having their own motivations and desires.
  • MacKinnion asks Charles Mok: Can Hong Kong companies set or be an example for Chinese mainland companies?
  • Charles Mok: First question is just “what is a Hong Kong company?” He believes many HK companies do not actually have a strong sene of corporate social responibilities beyond what their basic legal responsibilities and liabilities are. The closest thing by HK companies is when they complain about their corporate e-mail getting blocked by China. HK companies only get concerned if it gets in their way of doing business. Second question: Do HK companies feel they have a role to play? If we look at the media, we already see a lot of self-censorship. So can we expect companies to be the guardians of free speech in Hong Kong? “I doubt it.”
  • MacKinnion asks Ching Chiao: Interested in your comparative perspective from a Taiwan perspective.
  • Ching Chiao: The past 8 years have been DPP-oriented, so much so that even the websites have noticably become more “green” in color, where the color of green somehow represents the website’s love for Taiwan. One good thing in Taiwan is that the internet has been regarded as a communication/information tool, and hence hasn’t been severely subjected to surveilance and control.

For anyone in Hong Kong, various people from the event will be sharing drinks tonight at The Pawn, located at 62 Johnston Road in WanChai. Eat, drink, and be merry, for tomorrow we start at 9:00am.

Wednesday, May 21st 2008 2 Comments

Yeeyan Interview: Another Bridge between East and West

Yeeyan

I have been following Yeeyan (译言) - a community for people to translate articles in foreign languages (mostly English) into Chinese language volunteerly, since Aug. 2006 when it was called “言多必得”. I personally like the old name which means”you will certainly get something if you express more”. It is form a Chinese idiom “言多必失” means the opposite: you will certain leak some secretes if you keep talking. The current name is more straightforward: “translation” and “language“.

In a presentation by Zhang Lei(张雷), one of Yeeyan’s founders in CnBloggerCon 2007 in Beijing, Zhang Lei compared the online resources about “Breast Cancer” in Chinese (乳腺癌) and English. In the example of Sohu Health Channel, there are less than 30 articles about the general knowledge and treatment. But in a single website of http://www.breastcancer.org/, there are more than 8,000 pages. Statistics show that 1/7 of women will suffer from breast cancer in the world.

  • Baidu: 乳腺癌: 8,210,000
  • Google: breast cancer :38,800,000

According to Lei, the huge gap of quality contents between Chinese language and English was one of the motivation that Ding Ding (丁丁), Zhao Jiamin(赵嘉敏) and himself found Yeeyan. These three founders from Silicon Valley saw the opportunity in “High Quality Chinese Contents” on the web with the inspiration to encourage Chinese to “discovery, translate and read the best of the Web“.

Yeeyan is a bridge of KNOWLEDGE in Chinese and other languages. I found 140 results about “earthquake” (地震) on Yeeyan 9 days after the earthquake, and more than 100 translators joined a translation group. These articles include the reports by western medias (such as CNN, Newsweek, BBC, etc), knowledge about earthquake forecast, rescue, disease prevention. For example, one translator finished <Epidemics after Natural Disasters> by World Health Organization 4 day after the earthquake. Webtizens have helped to spread the word about these great resources on what to do scientifically after the disaster. (see here, here, here and here)

Zhang Lei even contacted Dr.Barbera Joseph from George Washington University and consulted him about crisis and disaster management. Here is the abstract of his post on Yeeyan blog:

请译言的读者、译者、合作伙伴、媒体广为转载本文!
今天,我与美国乔治华盛顿大学灾难、危机、风险管理学院(ICDRM)主任约瑟夫·巴贝拉博士(Barbera, Joseph)通了电话,听取了他对 四川地震紧急应对状况的看法。巴贝拉博士提出下述几点呼吁:
*第一:目前最关键的问题,是救援的决策者**决定**何时停止**对被掩埋者的搜救工作。* 巴贝拉博士紧急呼吁,*搜救工作至少应坚持到震后14天!*他提供了这样一份研究报告:《地震垮塌房屋受困幸存者时间与存活分析》(译言正在紧急翻译)…

Thank you! Yeeyan and all volunteers who have built a bridge in knowledge in face of such crisis.

I have also Interview Zhang Lei on phone about two weeks’ ago. Here is what I learned from him about the team, product and plan.

Q: Why did you and your other two founders get this idea?

Lei: We are very interested in translation. And when we are able to read some many great and fresh contents online, we want to share them with more people in China.We were the first translators of Yeeyan.

Q: What’s your background?

Lei: I am a Tsinghua 96 alum. After I got my Master Degree on Operation Research (OR) in US I worked for Oracle in Silicon valley. Yeeyan is not my first start-up. We tried to launch fantansy sports product during 2006World Cup. As you know, it is very common that first startup fails. Yeeyan is our second baby.

Q: Could you briefly share with us the milestones Yeeyan has achieved today?

Lei:

Jul 2006: 言多必得 found; it was a platform for volunteer translators to publish articles.

Dec 2006: Yeeyan launched. It is a more open platform with more support for translation. For example, users can copy and paste the original contents into an editor, and can run machine translator before editing. Users can tag the article and join different group,such as business, literature, current issues.

Mar. 2007: Yee Pro Beta launched. It is a wikimedia platform also translators to work together for larger projects.

Q: Why do you want to turn Yeeyan into a wiki? Isn’t wiki difficult to use for most users?

Lei: We believe in the social collaboration(SC), and wiki is a great tool for SC. In the past year, we have learned that translation is addictive. It is also very time consuming. In a wiki platform, we will enable more users to work together for big projects. We want more volunteers to join us, even though they don’t have time to finish a long article, but just editing a paragraph whenever possible. A wiki platform creates the possibility.

Wikipedia is successful. I have written a very detailed guide on how to use wiki on editing. I don’t think the technical aspect is a problem.

Q: What’s the status after you launched Beta?

Lei: There are 4 completed projects (including “Long Tail” which has been completed before) and 14 on going projects. It is pretty amazing.

Q: What are the difficulties you have in the past 18 months?

Lei: In Chinese websphere, except of Baidu Zhidao(百度知道), there are not many communities generating high quality contents. Good news is that we don’t need to translate ourselves now. lol. The community is generating 30+ pieces a day. The one big challenge we are facing is that we don’t know much big the UGC market is in China/Chinese.

Q: I know you have quite some Techcrunch translations. What are the most popular contents ?

Lei: A lot. Yes, technology, entrepreneur, business, these are what we ourselves are interested in. Arts and literatuer, current issues are also very popular. Curently, we have 5000+ articles contributed by 1500+ active translators.

Q: How do you guarantee the quality of the translating works? What about copy right issue?

Lei: We have a feature called “眉批”, a sticky note like feature with which readers can always comment on the translating for correction or improvement or whatever. Readers can also rate the work.

We think a published piece of content online is meant to be distributed and shared, especially blog posts. We encourage translators to inform the authors before publishing. And we will take down the contents if the authors disaprove. So far, we get permission from some prominent bloggers such as Guy Kawasaki, Fred Wilson (A VC)and haven’t received any ”complaints” from the authors.

Q: What about your other team members? Are you full time?
Lei: The other two founders are Ding Ding (丁丁) and Zhao Jiamin (赵嘉敏). At early stage, we three did technology, product and marketing together. Now, Ding Ding is more focusing on product, Jiamin is on contents/editing and I am repsonsible for media and marketing. Jiamin and I are full time for Yeeyan. Jianmin is now in Beijing leading a team.

Q: Are you in need for any financial funding?

Lei: We are talking very closely with a few VCs.

-End

More coverages of Yeeyan from the web and media:

Yeeyan projects

The current projects on Yee Pro.

A Yeeyan fans meet-up in Beijing early this year.

Yeeyan members and fans: meetup in Beijing

Monday, Apr 28th 2008 15 Comments

Which China Twitterati are Twittering the most?

Christine Lu (of China Business Network) compiled a great list of the (primarily English-language) China Twitterati on Twitter. If you’re on Twitter and am interested in China, go follow the Twitterati on the ChinaList!

Over the weekend, Louis Gray posted on the Twitter Noise Ratio — defined as the ratio of Updates to Followers — to contrast the “Listeners” (low Noise Ratio) from the “Megaphones” (high Noise Ratio). Naturally there was a bit of controversy about this measure! But it inspired me to measure up the ChinaList and see what I could find.

So what about the China Twitterati? Is this Twitter With Chinese Characteristics?

Here’s what I found about the ChinaList.

The rest of this post has 2 cool charts and 4 leaderboards, including the entire ChinaList ranked by Followers at the end.

Chart 1: Updates vs. Followers - The Super China Twitterati of the ChinaList

Table 1: ChinaList Updates vs Followers

This chart plots each member of the ChinaList with total Updates on the Y axis and total Followers on the X axis. All data is of 4/27/2008. This chart shows the emergence of Six Super Twitter users: @thecarol, @isaac, @christinelu, @flypig, @webleon, @bbluesman.

What’s the yellow shaded area? The majority of the 92 ChinaList Twitterati are in the shaded yellow area and I’ve created a separate chart for that area.

This data that produced this graph can be critiqued as not considering the length of time that people have been on Twitter. So for example, @thecarol may have joined 2 months ago and may be tweeting more rapidly than @flypig but he may have been on Twitter for a much longer time. What would be more interesting would be to graph Updates/Month vs. Follower Growth/Month. But the data are not available to do this.

Chart 2: Updates vs. Followers - The Rest of Us China Twitterati (the shaded yellow section in the above chart).

Image-36

Because the Super Twitterati are such outliers, I expanded the chart to include only the mainstream China Twitterati.

Some of the more prolific Twitterati include @DavidFeng, @Marcvanderchijs, @shanghaiist, @dimi3, @ericgonzalez, @sioksiok, @zjjtrans, @kevinkoo, @shanghaiist, and @FonsTuinstra.

Leaderboard 1: Top 10 with Most Followers

ChinaList Member Follwr Upd URL
thecarol 1528 1148 http://carol.bluecircus.net/
christinelu 1125 6035 http://christinelu.com/
isaac 1049 4093 http://isaacmao.com/
flypig 908 15131 http://www.flypig.org/
bbluesman 806 9086 http://marlinltd.com/?page_id=35
webleon 672 9408 http://webleon.org/
elliottng 478 748 http://cnreviews.com/
marcvanderchijs 401 3006 http://www.marc.cn/
jlojlo 356 944 http://www.facebook.com/profile.php?id=758205602
ericgonzalez 322 1983 http://www.ericgonzalezonline.com/

He who ends up with the most followers does not win!

Most people might think “most followers” is the goal of Twitter, but Robert Scoble convincingly argues that its not about how many followers you have, but how many people you follow. That’s why he is following 21,000 people and tweets roll about 1 tweet/second on his GTalk screen! In fact, some of us (here, here, and here) wonder if he is a Cylon. If you worried about not having enough followers, please read his post and focus on following the right people, not about trying to win a popularity contest. Especially if you’re a Cylon.

In my own experience, I feel Followers is a function of the time that you have been on Twitter and how much you interact with other people who happen to have lots of Followers. I’m sure @ChristineLu retweeting my tweets and posts have resulted in a ton of new Followers for me, for example. Thanks Christine!

Leaderboard 2: Top 10 with Most Updates

ChinaList Member Follwr Upd URL
flypig 908 15131 http://www.flypig.org/
webleon 672 9408 http://webleon.org/
bbluesman 806 9086 http://marlinltd.com/?page_id=35
christinelu 1125 6035 http://christinelu.com/
DavidFeng 244 4295 http://www.davidfeng.com/
isaac 1049 4093 http://isaacmao.com/
marcvanderchijs 401 3006 http://www.marc.cn/
dimi3 103 2400 http://soliana.org/
ericgonzalez 322 1983 http://www.ericgonzalezonline.com/
shanghaiist 184 1929 http://shanghaiist.com/

Is there Life outside of Twitter? Ask these prolific Tweeters. Again, this metric is not entirely meaningful because it doesn’t capture the rate of increase of tweets. Either these folks have been on Twitter for a long time, OR they are prolific updaters, so be forewarned if you follow them! My dirty non-harmonious secret: I have actually unfollowed 1 of these people because they are too “noisy” for me, because they use TwitterFeed to feed all of their blog posts on Twitter! (But I follow the rest!)

Leaderboard 3: Top 10 Updates/Follower (aka Twitter Noise! according to LouisGray)

ChinaList Member Follwr Upd/Flr URL
kevinkoo 66 28.0 http://kevinkoo.spaces.live.com/
dimi3 103 23.3 http://soliana.org/
DavidFeng 244 17.6 http://www.davidfeng.com/
flypig 908 16.7 http://www.flypig.org/
siumuimui 86 15.4 http://flickr.com/photos/stchatterbox
webleon 672 14.0 http://webleon.org/
bbluesman 806 11.3 http://marlinltd.com/?page_id=35
shanghaiist 184 10.5 http://shanghaiist.com/
expatacular 73 9.4 http://www.expatacular.com/
Guerel 96 9.4 http://chinaandi.typepad.com/

There is a lot of criticism of the Twitter Noise Ratio measure on FriendFeed and at Louis Gray’s post. Updates include the @ messages that you might send to a specific Follower or Twitterer. So as you get into more conversations, Louis’ measure would condemn you as “noisy!” Stowe Boyd has a different measure called Conversation Index that may be better but is not possible to measure easily. This Conversational Index is expressed like this:

Boyd’s Twitterized Conversational Index = (number of replies made by followers / number of tweets)

This is similar to measuring the number comments a blogger gets on a post. The more comments, the more reader engagement. Boyd is suggesting that the more @replies, the more your Followers are engaged and interested by your Tweets.

Also, I suggested that “Total Updates/Month” or “General Updates/Month” might be a better measure, but there are no historical Twitter stats to my knowledge.

What Twitter Metrics Matter? What’s interesting about how you or your fellow China Twitterati use Twitter? What might you change about how you use Twitter?

Karl Marx, in his famous Theses on Feuerbach, said, “the philosophers have only interpreted the world, the point is to change it.” I hope that this interpretation of the world will allow you to change it in your small way. On Twitter. :)

Finally, here is the entire list ordered by Followers:

Leaderboard 4: Entire China Twitterati List on ChinaList, sorted by Followers

ChinaList Member Follwr Upd URL
thecarol 1528 1148 http://carol.bluecircus.net/
christinelu 1125 6035 http://christinelu.com/
isaac 1049 4093 http://isaacmao.com/
flypig 908 15131 http://www.flypig.org/
bbluesman 806 9086 http://marlinltd.com/?page_id=35
webleon 672 9408 http://webleon.org/
elliottng 478 748 http://cnreviews.com/
number5 427 2468 http://brucewang.net
marcvanderchijs 401 3006 http://www.marc.cn/
jlojlo 356 944 http://www.facebook.com/profile.php?id=758205602
ericgonzalez 322 1983 http://www.ericgonzalezonline.com/
zjjtrans 283 1592 http://yeasir.com/blog
kaiserkuo 281 421 http://digitalwatch.ogilvy.com.cn/en
pandapassport 267 862 http://www.pandapassport.com/
sioksiok 258 1582 http://tansioksiok.com/
fuzheado 253 397 http://www.andrewlih.com/
thijsjacobs 251 1431 http://thijsjacobs.com/
DavidFeng 244 4295 http://www.davidfeng.com/
ullrich 237 419 http://ullrich.gigacities.net/
danwei 230 389 http://www.danwei.com
sagebrennan 220 786  
samflemming 218 731 http://www.seeisee.com/sam
eyeseast 199 830 http://www.chrisamico.com/blog
shanghaiist 184 1929 http://shanghaiist.com/
ThomasCrampton 179 35 http://thomascrampton.com/
FonsTuinstra 174 1328 http://www.chinaherald.net/
cwr 174 424 http://www.cwrblog.net/
sunzhifeng 170 774 http://blog.bcchinese.net/mkting2
yakobusan 166 240 http://jakob.montrasio.net/
ajschokora 155 478  
danwashburn 155 251 http://danwashburn.com/
lonniehodge 153 982 http://culturefishmedia.com/
chadcat 152 580 http://www.zoomprospector.com/
Chinkerfly 147 719 http://www.thechonx.com/
petelin 146 917 http://iqstudio.com/
pdenlinger 144 930 http://www.chinavortex.com/
nocas 139 719 http://meiadeleite.com/
scottsykes 136 99 http://sinicizescott.blogspot.com/
transitmonger 134 721  
ElectricBrain 130 790 http://www.electricbrain.biz/
papajohn 124 373 http://mukokuseki.org/
maozedong 121 104  
jredding 120 1045 http://ageekinchina.com/
Lingling 117 511 http://lingling.china.blog.163.com/
midpath 115 450 http://www.forestmeditation.com/jasonknits/
lawrenclry 114 639 http://www.chinesenewear.com/gno
djsircharles 113 17 http://www.facebook.com/profile.php?id=510488926
dedlam 110 315 http://dedlog.blogspot.com/
frankyu 109 149  
Neocha 108 66 http://www.neocha.com/
JohnWrede 106 182 http://www.johnwrede.com/
dimi3 103 2400 http://soliana.org/
msittig 103 338 http://msittig.wubi.org/
Guerel 96 899 http://chinaandi.typepad.com/
augapfel 95 452 http://www.flickr.com/photos/qilin
ChrisAthomason 89 234 http://www.gobe.in/
siumuimui 86 1323 http://flickr.com/photos/stchatterbox
jtripoli 82 117 http://www.chinatrackers.com/
peterschloss 80 172 http://www.major.tv/china
andylee 77 205 http://www.facebook.com/profile.php?id=548120489
ChinaTechToday 77 24  
nicolasz 77 22 http://thatwouldbeme.blogspot.com/
expatacular 73 685 http://www.expatacular.com/
sushipanda 73 111 http://www.sushipanda.com/
bokane 73 49 http://bokane.org/
kevinkclee 71 180 http://genychina.com/
DaRoiT 68 363 http://daroit.com/
LostLaowai 68 148 http://www.lostlaowai.com/
kevinkoo 66 1849 http://kevinkoo.spaces.live.com/
dividsdegeest 65 103 http://culturefishmedia.com/
thehumanaught 63 176 http://www.thehumanaught.com/blog
anguslau 57 29 http://www.852signal.com/
hibrice 55 266 http://everybodysay.hibrice.fr/
AlexBowman 53 141 http://www.alexbowman.com/
techblog86 52 106 http://www.techblog86.com/
alzheimers 50 225 http://www.squidoo.com/diseasealzheimers
PatrickSearle 50 73 http://www.china-adportal.com/
Maria_Trombly 45 177 http://tromblyltd.com/
PhilipJohnson8 44 149  
winserzhao 43 317 http://www.sinohotelreservation.com/
JakeNewby 39 18 http://shanghaiist.com/profile/shang_newby/posts
euclid 33 236 http://catstudio.cn/
Agraylin 33 20 http://www.minfo.com/
ionchina 33 3  
emlyn_yunfei 27 64  
kriadam 21 1  
jputman 20 63  
MrRich 18 33 http://www.zhongnanhaiblog.com/
chinapolarbear 18 8  
3q2u 16 13 http://3q2u.com/
ChinaMatt 15 53 http://everymanscritic.blogspot.com/
jamesjen 14 9  

Here is the Source Spreadsheet for ChinaList Twitterati 20080427 with all this data in case you are interested in it. Use it under Creative Commons license, by-sa-nc 3.0 with attribution to Elliott Ng, CNReviews.com.

UPDATE 4/28:  From the bully pulpit of Ogilvy Digital Watch, Kaiser Kuo wrote an excellent post discussing the trend of blogging about Twitter as dangerous self-referential narcissism and the risks of “excitable dorkitude,”:

Each to his own, of course. But am I wrong in thinking that there’s something not quite healthy and weirdly solipsistic about this? Mind you, I do find Twitter useful, as I made clear in a post of mine last week - a post which, as if to prove the point it made, rode a wave of Twitter-distribution to become one of my most widely-read posts to date. But if we all start looking like a bunch of excitable dorks (which many clearly are) we’ll scare away people who actually might make truly useful contributions - links to great stories, life hacks, great recommendations on apps or software or books or eats, real insights into the things that matter: things predicated on actually having a life.

Guilty as charged.  Kaiser earlier post about the myriad uses of Twitter notwithstanding, I concur with his latest view that indeed there is life outside of Twitter.

Saturday, Apr 12th 2008 2 Comments

CNBloggerCon 2008 location poll up - committee will decide by 4/30

UPDATE 5/5:  CNBloggerCon 2008 Location and date has been decided!

Fellow CN Reviews blogger Min Guo (@grigo) tweeted me the poll for 2008’s CNBloggerCon location via @webleon (webleon.org) and @shizhao (talk.blogbus.com).

The tinyurl just goes to a Google Docs form:

Image

What you see after you press the Submit button:

Image

As you many know, I would love to attend part of the CNBloggerCon 2008. That’s why I blogged about CNBlogger 2007 here, here, and here.

The form also asks “Whom do you want to see on 4th CNBloggerCon?” I felt I needed to put something down so I wouldn’t be dismissed as a ‘bot. So I listed:

After all, Min had blogged about the top China bloggers (probably) and also who’s who in the CNBloggerCon-connected blogosphere. And Robert Scoble had also expressed interest in China. So I am already prepared with my list of who I want to see.

I know the intent is to rotate around all the major cities in China. That’s probably the right thing to do. But Shanghai and Beijing are always the most convenient for foreigners like me, even though I have a nice, available family apartment in Guangzhou should the CNBloggerCon be in GZ.

I went ahead and voted even though I’m not really part of the CNBloggerCon club! But its a pretty grassroots even so I hope they will be laid back about a foreigner crashing the party!

Who wants to go to CNBloggerCon? Who would you want to meet and talk with? Where should the conference be?

Here’s an inspiring slide show to get you excited:

 

 

SlideShare | View | Upload your own

Friday, Apr 04th 2008 2 Comments

Plus Eight Star Intro to