Haibao wants YOU!
As I mentioned yesterday, I’m consulting with HUBS1, a hot Shanghai travel startup that just raised $10 mm USD from a set of top venture capitalists and is the exclusive Official World Expo hotel reservation provider. In addition to the Product Manager role, we are also hiring an Online Marketing Manager. If the Product Manager is in charge of throwing the party, the Online Marketing Manager is in charge of getting people to show up to the party! Anyway, for those of you who are savvy enough to see the long-term potential of online-marketing skills in China and globally, this is an exceptional Shanghai-based opportunity to build your career in this space.
If you’re interested, send a customized cover letter (or email) and resume to me at elliott at hubs1 dot net with CNReviews somewhere in the Subject line. Or forward this to your friends via this URL: http://tinyurl.com/expotia-mktg
Overview – Online Marketing Manager
HUBS1 is hiring an Online Marketing Manager to focus on driving traffic and hotel bookings from international inbound travelers to China. Your online marketing strategies and programs will enable HUBS1 to compete in the competitive online travel arena with global competitors. You’ll determine the right mix of marketing tactics: PR, events, social media, affiliate, PPC search advertising, SEO, and lead generation. You’ll get budget approval and be held accountable for developing profitable marketing programs for the company.
Key success factors in your role include: interest in understanding human behavior online, ability to come up with advertising and promotional concepts, extreme focus on data and analysis, interest in social media, ability to work with partners and a cross-functional team.
Responsibilities
- Develop overall online marketing strategy. Develop programs, budgets and ROI targets.
- Programs and tactics could include: PPC advertising, banner advertising, portal partnerships, sponsorship deals, affiliate programs, electronic direct marketing (EDM) and SEO efforts.
- Deveop our content and editorial strategy on the Website, our blog, and other social media outposts like Facebook, Twitter, and other travel Websites.
- Select the right partners and agencies to help execute on programs.
- Monitor program Key Performance Indicators and use Web analytics to evaluate program success.
- Partner with our customer service department to provide great pre-sales and post-sales experience via the contact center. Decide which contact channels (e.g. chat, email, Twitter) need to be supported.
Qualifications
- 2-4 years of professional experience. Minimum of 2 years experience working on consumer Websites required. Minimum of 1 year online marketing experience in any of the following areas: SEO, PPC, online advertising, affiliate programs, EDM, social media marketing, partnerships.
- Experience with Google Analytics or other Web analytics program required.
- Personal qualities include: entrepreneurial attitude, quantitative analysis skills, communication skills, excellent at teamwork, organized and positive.
- Passionate about online marketing.
- High level of English fluency. Native speaker desired but not required.
- High level of Chinese fluency desired but not required.
- English writing and blogging skills highly desired but not required.
- BS/BA, with demonstrated excellence
About HUBS1
If you are building your career in the fast-growing field of online marketing or e-commerce, consider focusing on online travel–one of the largest and fastest growing parts of e-commerce. According to iResearch, the online travel market is already RMB 3.7 billion RMB in 2009, growing 23% annually to RMB 9 billion by 2013.
HUBS1 is one of the most prominent new companies in online travel. We’re backed by three leading international venture capital firms: GSR Ventures, GGV Capital, and Matrix China–firms that have invested in other online startups like Alibaba, Anjuke, Baihe, Baixing, Tudou, and Qunar. HUBS1 is also backed by Jin Jiang Hotel Group and is the exclusive official hotel reservation provider of the Shanghai World Expo. Our business model and fast growth will provide exceptional career opportunities for those who join us at this stage.
Job description in Chinese:
网络营销经理（英文网站）
概要：
我们正在寻找一位网络营销经理，主要负责为网站带来流量以及来自海外游客对中国酒店的预订。您的在线营销策略和项目将使HUBS1汇通天下在激烈的全球在线旅游市场竞争中拥有自己的地位。您将决定最佳的市场营销方式，包括：公关、活动营销、社会化媒体营销、PPC搜索广告、搜索引擎优化等等。您将获得相应的营销预算，并负责为公司带来高回报率的营销方案。
胜任这个职位的关键点包括：对在线用户行为的了解、对广告和促销方案的策划能力、关注数据和定量分析能力、对社会化媒体感兴趣、善于与他人和其他职能部门的合作能力。
这个职位将向您打开许多HUBS1汇通天下内部乃至整个中国在线旅游行业的职业发展机会。您所加入的团队具有在锦江、雅高、万豪、希尔顿、喜达屋等国际酒店集团以及Cypress半导体公司的多年从业经验。HUBS1汇通天下目前有约150人的团队，并且这支队伍正在快速壮大。作为一家创业公司，相比大型公司HUBS1汇通天下为您提供更多机会与创始人及公司高层管理团队直接交流的机会。
工作职责：
- 提出完整的在线营销计划、项目、预算以及投资回报率目标；
- 需要通晓的在线营销技巧：PPC形式的广告投放、横幅广告、门户网站合作、赞助商合作、联盟合作计划、EDM以及搜索引擎优化技巧；
- 提供完整的网站内容策略，不仅包括网站本身，还包括博客以及其他社交网站，如Facebook、Twitter等，以及其他旅游网站；
- 选择合适的合作伙伴和代理商共同执行营销项目；
- 对项目运营情况进行评估，能使用一些在线分析工具；
- 与客户服务部门合作，为客户提供优质的售前及售后体验，并进行各种渠道的可行性分析；
能力要求：
- 2-4年相应领域的工作经验。至少2年消费类网站工作经验。至少1年在下述在线营销从事经验：SEO、PPC、网络广告、联盟合作、EDM、社会化媒体营销；
- 熟悉Google Analytics以及其他在线分析工具；
- 能够拥有创业者的工作心态、定量分析的能力、优秀的团队组织、协作能力和沟通技巧；
- 热衷网络营销工作；
- 熟练的英语沟通能力；
- 中文表达能力突出；
- 优秀的英语写作能力，并拥有不错的博客写作能力；
- 大学本科学历或硕士学历
关于HUBS1汇通天下
中国的电子商务和网络营销正在经历着一个快速发展的阶段，如果您正在计划自己未来在这个领域中的职业生涯，不如考虑在线旅游行业。目前，国内在线旅游市场已成为国内电子商务及网络营销市场中增长最快、最有前景的市场之一。来自艾瑞咨询的研究，2009年，中国在线旅游市场规模已经达到37亿人民币，预计2013年将增长到90亿人民币，年增长率高达23%。
HUBS1汇通天下是目前国内在线旅游市场众多优秀新兴公司中的其中一家。我们目前已经接受了来自著名风险投资公司的投资，如金沙江创投、GGV Capital以及Matrix China。这些风险投资公司同时也投资了国内其他出色的互联网创业公司，如阿里巴巴、安居客、百合网、百姓网、土豆网以及去哪儿等。HUBS1汇通天下受上海锦江国际酒店集团的支持，并且是中国2010年上海世博会指定订房业务承办方和赞助商。相信公司的商业模式及快速发展将为任何一位加入HUBS1汇通天下团队的朋友提供绝佳的职业机遇。
