CNReviews.com (CNR) is an English-language blog for those interested in learning more about this generation’s most exciting economic story: China.
CNR focuses on three very practical areas:
- People: Who is interesting? Who is successful? What are they up to and what can we learn from them?
- Business: Looking to work in China? Hoping to start a business? What are the opportunities and what are the challenges?
- Life: Planning a visit? Already here but struggling to adapt? How to survive and just why is China the way it is?
Do we have all the answers? No, just most of them. Either way, we hope that sharing our experiences and our insights will help more people better understand the phenomenon that is China, and figure out how China will matter to them. It’s all about asking the right questions and starting the right conversations.
Read Elliott’s original inspiration for CNReviews.
Read Kai’s introduction to the rebooted and reimagined CNR.
Who is behind this nonsense?
Background: He is Shanghai-based entrepreneur with over 10 years of marketing experience in the legal, investment, and internet social media industries. He graduated from University of California Berkeley with a Bachelor’s Degree in Legal Studies.
You can follow Kai on Twitter.
Elliott Ng started CNR and occasionally writes for it. When there’s an itch, he tells Kai to scratch.
Background: Elliott has over 16 years of experience in direct/interactive/Internet marketing and venture-backed entrepreneurship. He joined UpTake.com, a travel review aggregator, as VP of Marketing in March 2007; he is also a founding seed investor of UpTake. From 2003 to 2005, Elliott served as Director of Interactive Marketing for Intuit, Inc., and grew the channel from $14 mm to $40+ mm. In 2001, Elliott co-founded Loyalty Matrix, Inc., a profitable customer intelligence and analytics firm that has helped clients like Apple Computer, LA Times, 24-Hour Fitness, and Starwood Hotel & Resorts reduce customer attrition and increase customer lifetime value. In 1996, Elliott co-founded Netcentives, Inc., backed by New Enterprise Associates (NEA) and Mayfield Fund. An early pioneer in using the internet to drive customer loyalty and retention, Netcentives went public in 1999 (NASDAQ:NCNT) and was acquired in 2001 by hospitality/travel/real estate company Cendant Corporation (NYSE:CD) and data provider InfoUSA (NASDAQ:IUSA).
Elliott also worked at McKinsey & Company, and was a product manager at Microsoft Corporation. He received an MBA, with honors, from Harvard Business School and holds a BA in Social Studies from Harvard University. Elliott lives in Silicon Valley, CA with his family.